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Daily News: Voice Search & Ad Formats, Facebook’s ‘Keyword Snooze’, GDPR & Push Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022 (June 27, 2018)
LSA Insider: “According to a PwC June 2018 report, “Global Entertainment & Media Outlook,” internet advertising will be 70% larger than TV advertising by 2020, reaching nearly $130 billion.”

Voice Search Is Here — But Ad Formats Will Need To Evolve (June 27, 2018)
GeoMarketing: “With an estimated 50 percent of searches to be made via voice by 2020, marketers need to develop a comprehensive voice strategy today.”

Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days (June 27, 2018)
Marketing Land: “Still in testing, Facebook’s option to ‘snooze’ words will work much like Twitter’s ‘muted words’ feature, but only for a 30-day period.”

With GDPR In Place, Will Push Marketing Recede? (June 27, 2018)
Street Fight: “Push marketing relies on consumer data in order to work, and that’s becoming a major problem with the European Union’s new General Data Protection Regulation firmly in effect.”

Google Home and Chromecast device currently offline (June 27, 2018)
Search Engine Land: “Google has been apologizing on their @madebygoogle Twitter account and in the product forums. In short, if you ask Google Home a question, Google will not be able to help you.”

Video and search: YouTube, Google, the alternatives and the future (June 27, 2018)
Search Engine Watch: “Currently, one third of all time spent online is accounted for by watching video and it is predicted that 80% of all internet traffic will come from video in 2019.”

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