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Daily News: The C in CRM, Incentivized Reviews, SEO Complications

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018)
LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event is designed to showcase advanced local digital marketing tactics, and related topics. It’s intended for digital agencies and in-house marketers and being held at Microsoft’s headquarters in Redmond, Washington.”

Tech Adoption Summit: What Does the C in CRM Stand For? (November 9, 2018)
LSA Insider: “Enterprise companies manage relationships. Small and local businesses have relationships — and they hinge on being able to track and understand conversations. That was a key point of Broadly CEO and Co-founder Josh Melick’s Headline Talk during LSA’s Tech Adoption Summit 2018.”

After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth (November 9, 2018)
LSA Insider: “Responding to session interviewer Greg Sterling during a fireside chat at the Tech Adoption Summit today, Kushagra Shrivastava, Managing Director for Yahoo Small Business, talked about how Yahoo Small Business has evolved over the past 20 years.”

Report: ‘Incentivized reviews’ effective for consumers and brands (November 9, 2018)
Search Engine Land: “While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.”

Study: SEO Suffers From Lack of Context (November 9, 2018)
Street Fight: “Billions of dollars are spent on search engine optimization and search engine marketing every year. A new study published in the INFORMS journal Marketing Science explores the complications of the strategy, shining a light on the inherent challenges that come along with using search terms with multiple meanings.”

READ  Daily News: Location-Based Marketing Report, Mobile Marketers & Location Targeting, Search Ad Spend

Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads (November 9, 2018)
Marketing Land: “Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV.”

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