Daily News: SOCi’s Boost Plus, Why People Click on Paid Search Ads, Brands & DIY Marketing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

SOCi Tries to Solve the Local-Social Content Challenge for Brands (January 9, 2019)
LSA Insider: “The challenge that SOCi is trying to solve revolves around the inefficiency of boosting posts for hundreds or thousands of locations individually and manually. Yesterday the company introduced what it calls Boost Plus.”

The Four Reasons People Click on Paid Search Ads (January 9, 2019)
LSA Insider: “Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers who interact with PPC ads will call the advertiser immediately once they’re done browsing.”

Mirroring SMB Market, More Brands DIY Marketing for Cost Savings & Greater Control (January 8, 2019)
LSA Insider: “Running a digital marketing business only appears to be getting harder and harder. While the majority of small businesses DIY their marketing (often with lackluster results), new data from the Association of National Advertisers (ANA) shows that big brands are moving marketing in-house at a rapid rate.”

What Are Brand Marketers’ Top Challenges in 2019? (January 9, 2019)
Marketing Charts: “In recent weeks, poor performances on the stock market, particularly among tech stocks, have been the topic of much discussion in business news. This general malaise may also be affecting brand marketers, as growth in a slow economy has been cited as the number one industry challenge.”

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HERE and Verve partner to shape digital out-of-home and in-vehicle advertising (January 8, 2019)
West: “By combining Verve’s solutions harnessing the power of location-context mobile data with the location intelligence from HERE Technologies, the partnership is set to meet the demands of the growing digital OOH market.”

Study: 57% of shoppers use retailer mobile apps in-store (January 8, 2019)
Mobile Marketer: “The report based on this survey, titled “Surviving the Retail Apocalypse,” doesn’t offer any really mind-blowing numbers — nothing that wasn’t already known or suspected — but it does offer a pretty comprehensive picture of how shopper behaviors are changing, and what retailers may need to do in response.”

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