Daily News: SMBs and DIY Digital Marketing, Why Shoppers Abandon Carts, Accelerated Mobile Pages

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Do Most SMBs DIY Their Own Digital Marketing? (January 23, 2019)
LSA Insider: “Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital marketing? The answer is: most of them.”

Study: Less than 10% of SMBs ‘Extremely Marketing Savvy’ but 95% DIY (January 23, 2019)
LSA Insider: “There have been many discussions on this blog related to do-it-yourself (DIY) digital marketing within the small and medium-sized business (SMB) population. From exploring the motivations behind the desire to DIY, to how these efforts translate (or don’t) to actual business results, these discussions have all led to a similar conclusion: DIY isn’t an effective marketing strategy for SMBs.”

Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns (January 22, 2019)
Marketing Land: “The “new-to-brand” set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers.”

Choking At Checkout: Why Shoppers Abandon Carts (January 22, 2019)
MediaPost: “Here’s the answer to one of the biggest questions in digital marketing: why consumers abandon carts. It’s no small problem, given that the desktop abandonment rate ranges between 78% and 82%, according to a new study by Metrical and Skava.”

Accelerated mobile pages: Are they worth it? (January 22, 2019)
Search Engine Land: “An update on where Google’s AMP project stands today offers insight into whether it’s worth adopting for your own website right now.”

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