Daily News: Pinterest’s ‘Shop the Look’ Pins, Purchases on Social Media, Voice Activation Usage

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs (September 21, 2018)
LSA Insider: “This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250 million active monthly users go from discovery to purchase. The tags appear as white dots that users can click to view and purchase products that are featured within the Pin.”

Study: Consumers Expect a Review Response within 24 Hours (September 21, 2018)
LSA Insider: “Two recent studies give us further evidence of reputation a best practice: responding to consumer reviews within a day. An analysis of reviews and response patterns on TripAdvisor found that hotels responding to reviews saw an increase in the number of reviews they received overall as well as a boost in their actual ratings.”

Report: Voice Tech Not Meeting Consumer Expectations (September 21, 2018)
Street Fight: “Could the impact of voice technology be so profound that voice commands eventually replace typing altogether? That’s the belief held by many leaders in the media industry, according to a newly released report from the application monitoring platform AppDynamics.”

Study: Less than 20% of people have made purchases on social media (September 21, 2018)
Mobile Marketer: “While social media have a greater effect on what consumers buy now than two years ago, most people haven’t actually purchased anything through platforms like Instagram and Snapchat, according to a study by digital commerce firm Sumo Heavy.”

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Global Smart Speaker Sales Hit 11.7 Million Earlier This Year — But What About Voice Activation Usage? (September 20, 2018)
GeoMarketing: “The Google Home Mini and Amazon Echo Dot accounted for a combined 38 percent of global shipments in Q2 as Apple’s HomePod continued to lag, says Strategy Analytics.”

Report: Digital now makes up 51% of US ad spending (September 20, 2018)
Marketing Land: “Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders.”

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