June 21, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Many Marketers Look to Location Data to Plan Their Efforts (June 21, 2018)
eMarketer: “For most marketers, location data is a powerful marketing tool. By using it, they can get actionable insights on consumer behavior and purchase intent.”
Factual Rolls Out Place-Based Custom Audience Building Tool For ‘Smarter’ Ad Targeting (June 21, 2018)
GeoMarketing: “The Geopulse Audience Designer can, for example, allow a healthy snack brand to target moms who shop at Whole Foods or Trader Joe’s but do not visit fast food restaurants, says Factual CMO Brian Czarny.”
Google turns on ‘Continued Conversation’ in the Google Assistant (June 21, 2018)
Search Engine Land: “Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time.”
Instagram Has 1 Billion Monthly Users, Now the Fastest Growing Social Network (June 21, 2018)
Search Engine Journal: “Ironically, Instagram’s continued growth could partially be attributed to copying features from Snapchat, such as stories and filters.”
3 Ways That Mobile Analytics Can Provide More Consumer Insights Than Other Devices (June 20, 2018)
Adweek: “Today, with the help of landing pages, custom links, SEO, social media and more, nearly everything can be measured and tracked.
Uberall Turns Mobile Searches into Sales with Enhanced Locator + Pages (June 20, 2018)
Uberall: “With Uberall’s elevated Locator + Pages, enterprise businesses get complete, user-friendly, customizable maps of their physical locations, while enhanced Pages ensure optimized and relevant, per-location landing pages.”