Daily News: Location-Based Marketing Report, Mobile Marketers & Location Targeting, Search Ad Spend

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Location a ‘Third Way’ for Marketers Seeking to Diversify (June 11, 2018)
LSA Insider: “A new report from Lawless Research, commissioned by Factual, argues that marketers are looking for alternatives and that location-targeted programmatic and other location-data use cases can be that alternative.”

First Impressions of Google My Business Agency Dashboard (June 8, 2018)
LSA Insider: “Google announced Tuesday the release of its Google My Business Agency Dashboard, a long-awaited update that provides agencies and platform partners a more efficient way to manage multiple Google My Business listings.”

Amplify media + marketing Awarded Esteemed Local Search Association (LSA) Certification – The Seal of Trust in Digital Marketing (June 11, 2018)
Cision: “The certification awards marketing service providers that operate with the highest level of integrity and transparency in their business practices.”

Survey: 87% of mobile marketers see success with location targeting (June 11, 2018)
Marketing Land: “Survey respondents were from a wide range of industries including automotive, CPG, financial services, travel and others.”

Study: Search ad spending grew 10% worldwide last year (June 8, 2018)
Mobile Marketer: “Monetization of text and Google Shopping ads in mobile search results was a huge driver for search ad spending globally.”

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