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Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Report: Google mobile speed update has no impact on general mobile rankings (July 27, 2018)
Search Engine Land: “So far, the Google Speed Update algorithm has had no impact on rankings in the mobile search results, says one study.”

Facebook snaps up messaging company Redkix to strengthen Workplace (July 27, 2018)
Marketing Dive: “With Workplace, Facebook has been hoping to build out a stronger presence in the enterprise technology sector, hoping that familiarity with its social media platform among employees and users will strengthen the product’s appeal.”

Google Updates Search to Recommend Local Events Based on User Interests (July 27, 2018)
Street Fight: “Google is bringing the personalization zeitgeist to local event recommendations. The company reported on its blog Thursday that it is releasing a series of new features that will make it easier for users to find essential information about events of interest to them right on search engine result pages.”

LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts (July 26, 2018)
Marketing Land: “The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.”

Branded Cities and NinthDecimal Integrate Out-of-Home and Mobile Advertising for Cross-Channel Brand Engagement (July 25, 2018)
NinthDecimal: “The partnership will allow advertisers to elevate the effectiveness of their OOH campaigns through NinthDecimal’s digital media extension to deliver actionable touch points to desired audiences across mobile and desktop.”

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