Daily News: Google Redesigns The Assistant, Social & Search Ad Growth, Holiday Shopping on Mobile

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 47% of Consumers Think Technology Will Allow Companies to Customize Experiences (October 3, 2018)
LSA Insider: “A recent whitepaper from WE revealed what consumers expect technology to allow companies to do over the next few years. Nearly half (47%) believe that companies will “absolutely” be able to customize their experiences.”

Google redesigns the Assistant for touch and digital transactions (October 3, 2018)
Search Engine Land: “Much of the discussion surrounding Google Assistant is focused on Google Home. But the Assistant is far more widely distributed on smartphones.”

Hibu Expands Voice Search Visibility for Local Businesses (October 3, 2018)
Hibu: “Hibu Inc recently announced that as of July 31st, business listing information of Hibu clients can now be found via voice search on Amazon Echo devices and Alexa-powered services.”

PwC: 16% of consumers will use smartphones for holiday shopping (October 3, 2018)
Mobile Marketer: “PwC’s survey results indicate that brands and retailers need to be prepared for the growing number of consumers who will shop on their phones or checkout at stores using a mobile device.”

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020 (October 2, 2018)
Marketing Charts: “The global advertising market is expected to expand by 4.5% this year and then by 4.2% in both 2019 and 2020, according to a forecast from Zenith. Driving growth will be social media advertising, predicted to rise by 16% annually from 2017 through 2020, and search, with a forecast annual growth rate of 8% through that period.”

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Blis Announces Aaron McKee As New Chief Technology Officer (October 2, 2018)
Blis: “Aaron is a seasoned technology executive with a history of building products at the intersection of big data and machine learning. He has 25 years of professional experience in the technology sector, including serving as CTO at both Skimlinks and Job Today, both sector-leading consumer and B2B marketplace companies.”



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