Daily News: Facebook’s Ad Manager App Tools, Purpose-Drive Marketing, Business Reviews and Local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Facebook Releases New Creative Tools for Ads Manager App (July 16, 2018)
LSA Insider: “In an effort to further accelerate mobile ad creation, Facebook announced the release of several new, unique tools for their Ads Manager app. The new additions will provide ease and efficiency for marketers and business owners on the go.”

New Tech Adoption Index Podcast: “There Must Be an App for That” (July 16, 2018)
LSA Insider: “The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start up that builds website plug ins for self-service website users, mostly small business owners.”

Blis Launches Blockchain Platform to Add Transparency to Digital Advertising (July 16, 2018)
Blis: “Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data relative to its costs.”

How Marketers Can Customize ‘Purpose-Driven Marketing’ By Consumer — And Channel (July 16, 2018)
GeoMarketing: “How can brands put the concept of expressing a stand or sentiment into practice in a way that customers will respond to — and deliver a relevant marketing message at the same time?”

How Business Reviews Contribute to Local SEO (July 16, 2018)
Street Fight: “The topic of reviews as a ranking factor is one that has generated much debate, owing mostly to the ambiguity and secrecy around search engine ranking factors, and partly to the fact that experiments around this topic present wildly different data about reviews as a ranking factor.”

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Google Starts To Give Marketers More Access To Data (July 13, 2018)
MediaPost: “After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns.”

Amazon Now Has Nearly 50% of US Ecommerce Market (July 13, 2018)
eMarketer: “Amazon will generate $258.22 billion in US retail ecommerce sales this year, up 29.2% over last year. Amazon’s Marketplace sales will represent an increasingly dominant portion of its ecommerce business—68.0% this year, compared with 32.0% for Amazon direct sales.”

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