October 5, 2018 | Contributed by: Courtney Dobson
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Facebook Marketplace Incorporates AI to Assist Buyers & Sellers (October 5, 2018)
LSA Insider: “Currently utilized by over 33% of Facebook users in the US, Marketplace helps consumers find what they’re looking for, from clothing to cars and everything in between, all from a single location.”
Advertising Forecast Calls For 2 Key Milestones This Year (October 5, 2018)
Marketing Charts: “US media advertising sales are forecast to reach an all-time high of $207 billion this year, forecasts MAGNA, as spending grows by 6.9% (and 5.2% excluding cyclical events). But that may not be the biggest story to come out of the forecast, which sets its sights on two milestones this year.”
Marketers sound off on voice’s opportunities and challenges: ‘When it goes wrong, it’s painful’ (October 5, 2018)
Marketing Dive: “Voice technology powered by assistants like Amazon Alexa presents brands with unprecedented opportunities to reach consumers in the home, in their vehicles and generally on-the-go through mobile.”
Holiday Shopping Could Be More Social This Year (October 4, 2018)
eMarketer: “Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past.”
Marketers struggle to keep up with content creation demand for their personalization efforts (October 4, 2018)
Marketing Land: “As advertising and other brand communications get increasingly personalized, the demand for multiple iterations of content is growing at a rate that marketers are struggling to keep up with. And personalization without, well, personalized content just doesn’t work.”
Marketers Don’t Understand SEO, Report Suggests (October 4, 2018)
MediaPost: “Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goals, but 44% name SEO as their least popular digital marketing channel.