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Daily News: Amazon’s ‘Storefronts’, Google Search & Personalization, TripAdvisor’s Redesign

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Amazon Launches ‘Storefronts,’ a New SMB Seller Destination (September 17, 2018)
LSA Insider: “Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new shopping destination within its site called “Amazon Storefronts.” It will showcase SMB products exclusively.”

Google admits it’s using very limited personalization in search results (September 17, 2018)
Search Engine Land: “Google has told CNBC that “there is very little search personalization” going on in the Google search results ranking right now and that the personalization that is currently used is limited to “user’s location or immediate context from a prior search.””

TripAdvisor Wants to Become Your Social Media Network for Travel (September 17, 2018)
Street Fight: “What started as a site for travel reviews is pivoting to become a social media hub for travelers, providing a personalized travel planning experience that combines reviews and recommendations from friends, publishers, and influencers, the company announced Monday.”

What GDPR Means for Facebook Messenger Marketing (September 14, 2018)
Search Engine Journal: “Any marketer who wants to offer personalized content that leads to higher engagement will find an exciting world awaits in Facebook Messenger.”

Report: Retailers should invest in better service, faster checkout for stores (September 14, 2018)
Marketing Land: “The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been growth in store openings for some chains.”

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