Daily News: 2019 Prediction: Location Services, Google Display Ads, The State of Voice Commerce

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

2019 Prediction: Location Services & Conversational Commerce (February 4, 2019)
LSA Insider: “It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing – the shift towards conversational commerce. Conversational commerce, through voice assistants and chatbots, streamlines the customer journey and eliminates friction.”

Google Display ads have evolved: What’s next for display? (February 4, 2019)
Marketing Land: “For some, display ads still retain some of that “blast your story everywhere and see what happens” reputation. But I think that view is misplaced. Though today’s internet is complex and vast in ways we never anticipated over a decade ago, we now have the insights and technology needed to be helpful in ways consumers expect.”

GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships (February 4, 2019)
Cision: “GroundTruth, the leading location platform for driving visits, teamed up with the Tri-State Toyota Dealers Association and their agency partner Saatchi & Saatchi to test GoundTruth’s Cost Per Visit model and drive customers to specific dealerships.”

The Uncomfortable State of Voice Commerce (February 3, 2019)
eMarketer: “Voice commerce holds promise. But, not everyone is comfortable—or even interested—in using their Amazon Echo or Google Home device to make a purchase (yet). Here’s what marketers need to know.”

Why clients in-house and what agencies can (and can’t) do about it (February 1, 2019)
MarTech Today: “Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday.”

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