Some good tactics to use to energize your content marketing.
All the content you produce to attract your target audience should have the goal of being lively, engaging, and overall be aiming to help build that audience. By the time individual contacts are ready to buy they will contact you first, because you are top of mind.
Frequently used content marketing tactics:
- to nurture contacts
- to stay top o
- mind to be helpful
- to deliver relevant info at the right time
With every email ask yourself: ask yourself why should anyone bother to open and read this?
- to be found online by strangers looking for info on a topic you are an expert on
Use long tail keywords (whole sentences, phrases that describe a problem or question someone might search for) to determine your content and achieve better rankings.
Reviews & testimonials
- to establish trust
Make it easy to give reviews. Encourage reviews. Attend to any negative reviews by trying to remedy the issue (never delete them). Prepare testimonials for a client and ask them for their approval.
- to tell a story
- to evoke an emotional response
- to entertain
- to document or educate
Depending on the type of content you choose to make, you may or may not need to call on the services of a professional. Look at what other organizations are doing that are targeting the same audience as you.
- to build trust, showing that “we did it for them, we can do it for you too”
- to help prospects develop a deeper understanding of the solution and how it could apply to them
Think about showcasing specific industries or locations, or any other distinctions that make sense and are related to your key target group. Develop and update each case study as you go along serving that customer.
- to show your knowledge
- to provide information to the relevant audience
- to help get yourself found on search engines
Write regular articles on your website, or have them written for you. Focus on themes and topics close to your specific product or service.
- to build a community around your brand/company
- to communicate with the market
- to get feedback
Develop a social communication channel on the platform where you are most likely to find your target audience and start engaging with them.
- to be helpful
- to show your knowledge
Start with helpful and informative booklets explaining your products and services. Add thought leadership and general informative content.
- to get in front of your target audience
- to increase reach quickly
Work with a reputable online advertising agency to save on “educational fees” (doing it wrong for a while until you get it right).
- to inform
- to educate
Figure out your individual success mix i.e. the best type of event, content, audience and size for you. Then execute as professionally as you can.
- to present data easily
The key to successful infographics is the way in which the data is categorized and divided. It is less about the graphic elements than the actual data. Good data will result in a good infographic.
- huge SEO benefit
- establish thought leadership
- create brand awareness
- instant exposure
Press releases offer you the simplest and most affordable method to build your online reputation and increase your visibility on your market.
- present specific information about a topic
- establish yourself as an expert
Prepare presentations specifically created for use on Slideshare. It’s a medium that people read in the same way that they skim the headlines in a newspaper.
- explain and illustrate a process
Put yourself in the shoes of your intended audience and pretend they don’t know anything about what you are going to tell them. Avoid jargon, abbreviations and being too text heavy.
- to establish thought leadership
- to inform and educate
Find examples of successful podcasts and look at what it is that makes them so successful. Then take those elements and replicate them in your own.