For years, using company blogs have been to Internet marketing what antibiotics are to family medicine: a good solution to lots of minor challenges that are bound to appear time and time again.
But, now that we’ve moved well into 2014 – and are moving quickly into a new age of social media, mobile marketing, and more – it makes sense to ask: Is blogging still a viable online marketing strategy? After all, it isn’t just that newer techniques exist, but also the fact that nearly every business has a blog, which dilutes the effect a little bit. It’s hard to make your blog stand out when there are literally millions of others around.
Despite that, however, there are still plenty of reasons to keep blogging in 2014. Here are just a few of the most important ones:
Blogging is still great for your search marketing campaign.
Good blog articles tend to have lots of keywords in the long-tail search phrases. That means that, the more you blog, the easier it is to earn a high ranking on Google and the other search engines.
A good blog can help you grow your social media network.
In the same way, good blog posts can attract readers, followers, and fans in a way that few other marketing mediums can. If you want to reach more people, keep coming up with timely, informative articles.
Your blog can help you test topics and ideas.
Not sure whether customers are interested in your new product, or the best ideas going forward? Test them out in blog posts and see what kinds of views and feedback you get.
You don’t want to be the only one without a blog.
If anything, the fact that all of your competitors have blogs is a reason to keep going, not abandon a successful tactic.
While it’s true that there are lots of blogs out there, and lots of other Internet marketing avenues available, a blog should remain a staple of your online diet for years to come. Manage yours the right way, and it can still be every bit as effective in helping you to find new customers as it has been in the past.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101