Category Archives: Mobile Marketing

Why Businesses Should Consider Mobile Marketing in Their Strategy

One of the biggest game-changers in the world of digital marketing is the arrival of all things mobile. Smartphones, tablets, and other mobile devices provide more and more people with easy access to information, entertainment, and of course, shopping. It is an understatement to say that mobile technology has changed the playing field of digital … Continue reading Why Businesses Should Consider Mobile Marketing in Their Strategy

Now Is The Time To Embrace Micro-Moments!

Google is taking strides towards the betterment of location & mobile marketing. Be it the upcoming Mobile first index or the launch of features that are focused on mobile users, Google is encouraging the “Near Me” searches to the maximum. People who search for “Service+ near me” tend to make decisions faster as they are … Continue reading Now Is The Time To Embrace Micro-Moments!

Google Voice Search-Rank Higher with Local Optimization

Google CEO, Sundar Pichai stated back in May 2016 that the number of searches using mobile phone devices were 20% Google Voice Searches. Further research has shown that there is an increase in the number of people using Google Voice Search apps in the past 12 months than ever before. With the introduction of virtual … Continue reading Google Voice Search-Rank Higher with Local Optimization

Is Google AMP Right For Marketing Your Business?

According to the latest statistics from the Search Engine Land, 60% of the total search volume in the United States was from mobile phones. This is a great number considering that most websites were developed for search on desktops. Despite the few challenges facing mobile site searches, their continued growth shows that businesses have to … Continue reading Is Google AMP Right For Marketing Your Business?

Mobile Marketing in 2017-Using Mobile Optimization As a Competitive Advantage

Mobile Marketing in 2017 SEO in 2017 will see more and more businesses optimizing on their mobile SEO as they seek the high number of traffic on mobile devices. Optimization of the mobile sites will give business a competitive advantage in 2017. Even the biggest companies in the world would benefit a lot by optimizing … Continue reading Mobile Marketing in 2017-Using Mobile Optimization As a Competitive Advantage

Google Mobile Only Index Might Go Live Very Soon

So Google’s mobile first index might go live this month. Although Google has said that those with responsive websites don’t have to worry, but we still think that there will be some big changes as well because this is the first time that a giant search engine like Google is entirely shifting the base. We … Continue reading Google Mobile Only Index Might Go Live Very Soon

Google’s Mobile-First Index: How To Prepare Your Business

Google has announced that they are shifting from Desktop only index to mobile only index and this announcement has given sleepless nights to many SEO professionals. They are worried about their clients and their overall strategy. Until now, Google ranked websites based on the desktop version.  After this major shift, websites will be ranked based … Continue reading Google’s Mobile-First Index: How To Prepare Your Business

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