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Category Archives: LaunchPad Newsletter

Why SEO Rank Checking Tools Are Useless

(And What to Use Instead) Original article posted on WordStream, written by Megan Marrs on December 21, 2017. What is a Rank Checking Tool? There is an abundance of SEO rank checking tools on the web, each promising to deliver results on where your site ranks on Google for your chosen keywords. For most keyword … Continue reading Why SEO Rank Checking Tools Are Useless

Have You Noticed A Change In Rankings?

Google’s Shaking Things Up With Its New Local Search Filters Google’s paramount goal is to provide its users with the best possible search experience and they leave no stone unturned to ensure that. In early 2017, Google introduced local search filters that allowed the users to sort results based on price, ratings and hours of … Continue reading Have You Noticed A Change In Rankings?

Search With Your Camera Using Google Lens

Google is big, like really big, like civilization level big! So when a company this big introduces something, even the most apathetic person gets excited. At this year’s annual I/O,  Google introduced a lot of cool new things, but the one that got everyone’s attention was the “Google Lens”. Although there have been several unsuccessful … Continue reading Search With Your Camera Using Google Lens

Google Testing Out A New Hotel Review Interface

When it comes to traveling, pre-planning can make all the difference. Most important of them all is booking a good hotel. It really takes a lot of efforts to find a good hotel within your budget. Google is planning to make it a bit easy. Google is planning to roll out a new Hotel Review … Continue reading Google Testing Out A New Hotel Review Interface

Now Large-Scale Article Link Building Is On Google’s Radar

Google has recently published a blog stating that those who are leveraging guest post as a link building technique should reconsider their strategy. They are specifically focusing on the spammy links, that are tagged as guest post, contributor post, partner post, etc. Below is the list of things that you should avoid according to Google: … Continue reading Now Large-Scale Article Link Building Is On Google’s Radar

Critical Update SSL Protection

In 2017, Google Chrome started adding warning labels for any websites asking for passwords and/or credit card information which haven’t yet added SSL protection. In case you’re not familiar with SSL, it’s a type of encryption which prevents any communications between the visitor and the site from being read or forged by a 3rd party. … Continue reading Critical Update SSL Protection

HTTPS Websites Are Dominating The First Page

A recent study by Moz revealed that almost 50% of the web pages occupying the first page are HTTPS site pages with an SSL site certificate. It’s a long jump since just 9 months ago, the percentage of HTTPS site that occupied the first page was just 30%. Experts are predicting that it may increase … Continue reading HTTPS Websites Are Dominating The First Page

Why You Should Be Paying More Attention To Reviews!

There is no denying that reviews play a huge part in customer’s purchase decision. It’s so crucial that people often overlook the good products just because it doesn’t have any review and they don’t want to take any risk. Ecommerce websites, such as Amazon, provide users the option to filter the results as per average … Continue reading Why You Should Be Paying More Attention To Reviews!

Worldwide Cyber Attack

In the wake of a worldwide cyber attack that has debilitated more than 200,000 organizations in over 150 countries, experts shared tips with ABC News on simple things you can do to help protect yourself against a ransomware attack. Ransomware is defined as “a type of malicious software, or malware, designed to block access to … Continue reading Worldwide Cyber Attack

Good News! You Can Now Reclaim Google My Business Listings

Which Was Managed By A Third Party You can now reclaim your Google My Business (GMB) listing page which was verified by a third party. Google has recently launched an automated process which enables you to claim your GMB page without contacting the previous manager. It came as a great relief to those who were … Continue reading Good News! You Can Now Reclaim Google My Business Listings

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