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Category Archives: LaunchPad Newsletter

Now Large-Scale Article Link Building Is On Google’s Radar

Google has recently published a blog stating that those who are leveraging guest post as a link building technique should reconsider their strategy. They are specifically focusing on the spammy links, that are tagged as guest post, contributor post, partner post, etc. Below is the list of things that you should avoid according to Google: … Continue reading Now Large-Scale Article Link Building Is On Google’s Radar

Critical Update SSL Protection

In 2017, Google Chrome started adding warning labels for any websites asking for passwords and/or credit card information which haven’t yet added SSL protection. In case you’re not familiar with SSL, it’s a type of encryption which prevents any communications between the visitor and the site from being read or forged by a 3rd party. … Continue reading Critical Update SSL Protection

HTTPS Websites Are Dominating The First Page

A recent study by Moz revealed that almost 50% of the web pages occupying the first page are HTTPS site pages with an SSL site certificate. It’s a long jump since just 9 months ago, the percentage of HTTPS site that occupied the first page was just 30%. Experts are predicting that it may increase … Continue reading HTTPS Websites Are Dominating The First Page

Why You Should Be Paying More Attention To Reviews!

There is no denying that reviews play a huge part in customer’s purchase decision. It’s so crucial that people often overlook the good products just because it doesn’t have any review and they don’t want to take any risk. Ecommerce websites, such as Amazon, provide users the option to filter the results as per average … Continue reading Why You Should Be Paying More Attention To Reviews!

Worldwide Cyber Attack

In the wake of a worldwide cyber attack that has debilitated more than 200,000 organizations in over 150 countries, experts shared tips with ABC News on simple things you can do to help protect yourself against a ransomware attack. Ransomware is defined as “a type of malicious software, or malware, designed to block access to … Continue reading Worldwide Cyber Attack

Good News! You Can Now Reclaim Google My Business Listings

Which Was Managed By A Third Party You can now reclaim your Google My Business (GMB) listing page which was verified by a third party. Google has recently launched an automated process which enables you to claim your GMB page without contacting the previous manager. It came as a great relief to those who were … Continue reading Good News! You Can Now Reclaim Google My Business Listings

Facebook Messenger Day – A New Tool For Marketing

Facebook Messenger has launched a new feature in the Facebook Messenger App – Facebook Messenger Day. Through this new feature, you can share videos and images, with your Facebook friends, which will disappear after 24 hours. The new feature works just like Snapchat. You can use various emojis, filters, and text in your messages. So, … Continue reading Facebook Messenger Day – A New Tool For Marketing

Google Adwords Might Extend The Ad Description

Google Adwords could extend the text limit from 80 to 160 characters. It’s hard to convey your message in just 80 characters. It’s a large task to sum up your product or service in 80 characters and in an engaging way. While writing the copy, we all have wished for more characters to play with … Continue reading Google Adwords Might Extend The Ad Description

Ask Me Anything Presentation With Google At SMX West

Here are some important takeaways from the ask me anything presentation with Google. It always attracts a lot of attention when Googlers are up on stage and open for questioning. The Ask Me Anything (AMA) with Google Search at the recent SMX West conference was no exception. The panel was moderated by Danny Sullivan and … Continue reading Ask Me Anything Presentation With Google At SMX West

Google Releases Fred Algorithm Update

What you need to know! If you think Google is done with the Panda and Penguin updates, think again! On March 7, Google released an ‘unannounced’ algorithm update causing serious damage to websites having poor user experience. Sites which were affected saw anywhere from a 50% to a 90% drop in their organic traffic from … Continue reading Google Releases Fred Algorithm Update

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