Google Search has always worked to connect searchers with the most relevant results. Businesses that have mobile websites have a definite advantage on Google. It is important to recognize that mobile search currently accounts for over half of all searches on Google, and the number of mobile searches is rising exponentially. Ignoring the importance of mobile search can do more than bash your Google rankings. It can also diminish the overall credibility of your business.
What Mobile Websites have to do with Relevant Search Results
Searchers that stumble upon a website that is not compatible with mobile devices might not find that website very helpful, or relevant. The content might be spot-on, but the best content on the Internet is not very helpful if searchers cannot read it. Google has recognized that few searchers want to try to read tiny text on a small smartphone screen. Similarly, few searchers have the patience to put up with a semi-functional website on a mobile device. Google logically gives preferential rankings to sites that are compatible with mobile devices in order to improve experience for searchers.
An Archaic Website Can Diminish Brand Reputation
Many searchers might question the credibility of a website that looks dated on personal computers in addition to mobile devices. In many ways, a good website can make a good first impression. Similarly, a poor website can present a brand in an unflattering way. Internet users are increasingly cognizant of malware, and an outdated website can easily be misinterpreted for a scam. Invest in a quality website. Show audience members the right front-end features. Similarly, streamline day-to-day business activities with the right back-end features.
Make Your Business Run More Efficiently and Drive ROI
Help address all online aspects of your business with the right mobile website. Contact the experts at BusinessCreator, and ask about BusinessCreatorPlus program. You can invest in monthly website optimization, citation building, and social media marketing efforts that can boost your site’s rankings and generate more leads.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101