Blogging and social media marketing go hand in hand. It’s difficult to market your business effectively via social media if you don’t have your own blog since content sharing fuels social media interaction. Without high quality content to promote, your ability to drive traffic to your website and entice people to check out your products or services will be limited.
According to a study conducted by social, search, and viral marketing scientist Dan Zarrella, 71% of social media users say that blogs influence their purchasing decisions and 80% of them read blogs once a day or more. Zarella said, “…If you’re not blogging, and you’re a marketer or small business owner, you’re doing something wrong. You’re not doing everything you could possibly be doing.”
Why Blogging Is Vital to Your Social Media Marketing Campaign
Ideally, social media marketing will increase targeted traffic to your website, improve communication between you and your customers, and generate word-of-mouth advertising. Furthermore, your business’s social media presence should give users a glimpse of what it’s like to work with you. But without your own content to promote, you won’t be able to reach potential customers as effectively.
Blasting sales messages on social media websites won’t get you anywhere. But sharing fresh, engaging, and informative blog content via social media will build trust in your business, position you as a go-to expert in your industry, and encourage people to visit your website on a regular basis. Remember: people like to buy from those they know, like, and trust. By blogging and participating in conversations on social media websites, you will appear more approachable and likeable to your prospects.
How to Blog in a Way That Complements Your Social Media Marketing Efforts
Create a blog that has a clear theme and direction so you can build a loyal following. Sync your blog with the social media websites you use, so new articles are automatically posted to your social media accounts. To further consolidate your social media marketing and blogging efforts and make it easier for people to share your content on social media websites, add share buttons, like buttons, retweet buttons, and bookmarking widgets to your blog. And don’t forget to feature an RSS feed widget and email blog subscription sign-up box on your website, so people can sign up to receive free blog updates.
Not sure what to write on your blog? Some easy content ideas include answering common questions that your customers have, discussing industry news, and posting event recaps. You don’t have to write long-winded posts in order to have a successful blog. In fact, blog posts that are short, to-the-point, and provide readers with helpful information tend to fare better in social media since social media users typically have limited attention spans. Best of all, short blog posts are faster and easier for you to write.
Do you need help setting up your blog, writing engaging blog content, or developing a blogging strategy that dovetails well with your social media marketing efforts? If so, please contact us for more information about our blogging and social media marketing services.