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Getting Started With Video Marketing

Gone are the days when businesses could make do with traditional marketing means – online marketing is now a necessity for any self- respecting business. Online video content, especially, has been taking the marketing world by storm, with sites like Youtube and Vimeo having millions of unique visitors every month. Video marketing has become one … Continue reading

Posted in Digital Marketing, Video Marketing | Tagged ,

How Local Search Optimization Enhances Other Internet Marketing

At BusinessCreator, we are huge fans of local search engine optimization, if only because we've seen the difference it has made for companies of all sizes throughout Pennsylvania. That's easy enough to explain to new clients, since most of them are already familiar with the process of looking for companies and vendors through Google. Who … Continue reading

Posted in Local SEO, Reputation Marketing | Tagged , ,

Pay-Per-Click Advertising for Instant Traffic and Measurable Business ROI

PPC Advertising: Online Marketing with Instant, Highly-targeted Traffic and Measurable ROI for Your Business Business owners are reluctant to engage in online marketing activities not because they don’t want to see their website online, or they don’t have the budget for it. Mostly, it’s because they struggle to track Internet marketing’s return on investment or … Continue reading

Posted in LaunchPad Newsletter, PPC | Tagged , , ,

What Does SEO "Look Like" in 2016?

2016 is going to be a year of adaptation. Here's why: Deep, not wide. As Google continues to prioritize its own content (or content widgets) in the top-fold real estate of SERPs, this will increasingly consolidate visibility to the market leaders.The bottom of first-page results will become even less trafficked, which means that the spoils … Continue reading

Posted in LaunchPad Newsletter, SEO | Tagged , , , , ,

Why Businesses With Local Customers Need Responsive Websites Most of All

When you study the way businesses adapt new web design and Internet marketing techniques, you inevitably arrive at the conclusion that lots of smaller companies with local customers will be the last to pick up on any trend or industry-wide change. In some ways, this is completely natural; because these businesses are the least dependent … Continue reading

Posted in Mobile Websites, Web Design | Tagged , , ,

Google's Accelerated Mobile Pages (AMP) To Go Live Next Month

Google’s Accelerated Mobile Pages (AMP) Project will roll out by February 2016. It means you have less than 20 days to prepare. So let’s have a quick look at what you should be doing: What’s this Accelerated Mobile Page (AMP) Project? The Accelerated Mobile Pages (AMP) Project is an open source initiative that has been … Continue reading

Posted in LaunchPad Newsletter, Mobile Marketing | Tagged , , ,

Word of Mouth Versus Local Internet Marketing

Isn't Good Word of Mouth Better Than Local Internet Marketing? Some business owners and managers are resistant to the idea of dominating their local market through search and online marketing because they think they don't need it, or that they have a better tool in mind. Specifically, they usually point to the idea that so-called … Continue reading

Posted in Local SEO | Tagged , ,

2016 Digital Marketing Forecast: 7 Trends To Watch For

2015 brought some of the biggest changes and updates in digital marketing. Be it the launch of mobile friendly algorithm, several Phantom Quality updates, 28th Panda Update in July, death of Google Plus, Google as a subsidiary of Alphabet or the RankBrain, 2015 was jaw dropping from every aspect. As predicted, Mobile remained the focal … Continue reading

Posted in Digital Marketing, LaunchPad Newsletter | Tagged , , , ,

Effective Search Engine Marketing Tactics For Your Business

There are a few different reasons that it is hard for business owners to know which search engine marketing tactics will work for their unique business. For one thing, those advertising platforms that might work for one company don't always work for another. Also, new marketing platforms keep cropping up so quickly that it can … Continue reading

Posted in Lead Generation, Local SEO, PPC | Tagged , ,

Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition

Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping … Continue reading

Posted in LaunchPad Newsletter, SEO | Tagged , , ,