Traditional advertising, including newspaper, magazine, and radio advertising, is slowly dying. An increasing number of business owners are turning to ads on Facebook and other social networking sites because they promise a higher return on investment.
According to a recent Nielsen study, social media has overtaken email as the most popular consumer activity. Take Facebook, for example. The site has over 1.32 billion monthly active users as of June 30, 2014, so it’s a force to be reckoned with. Below are the major advantages of advertising on Facebook and other social networking sites to reach potential customers.
Reach an Engaged Audience
Social media users tend to be highly engaged. They visit social networking sites frequently and stay on them for extended periods of time because of the personal connections they have with their fellow users.
Furthermore, social media users don’t just consume content; they also create it, which makes the medium all the more engaging and appealing. Because people visit social networking sites several times per day and spend a lot of time on them, ads on social networks are more likely to be seen and clicked.
Target Specific Audiences
Ads on Facebook and other social networks are highly targeted because users divulge so much personal information in their profiles. Businesses can target users based on highly specific criteria, including their geographic location, personal interests, gender, and age. On Facebook, advertisers can even have their ads placed on pages that mention specific keywords.
Increase Brand Awareness Customer Loyalty
When you create a Facebook page for your business and then promote it through Facebook advertising to accumulate more “likes”, you increase brand awareness. Facebook fan pages help to increase customer loyalty because they give you the opportunity to interact directly with your customers, which keeps your business at the forefront of their minds and makes you seem more approachable.
Save Time and Money
Advertising on social networks is cost-effective because you only target people who are interested in your products and services, you’re only charged when someone clicks on your ad, and you’re only paying for clicks from people who are ready to buy. It’s also incredibly cheap to run tests and determine which ads work best and which ads need tweaking, so you don’t waste your advertising dollars on campaigns that aren’t performing up to par.
The length of the ad descriptions that Facebook and other social networks allow are longer than those offered by Google Adwords. You also have the option to use images in your ads, which helps to attract more attention to them.
Do You Know What It Takes to Succeed in Social Advertising?
Advertising on social media networks has the potential to increase brand loyalty, drive more quality traffic to your website, and boost your advertising campaign’s ROI, but only if it’s used correctly.
BusinessCreator’s concierge social service is a simple, cost-effective way to begin marketing and advertising on Facebook and other social networking sites. For one low monthly fee, you’ll get a professionally managed and optimized social advertising campaign that reduces costs and increases the effectiveness of your advertising. If you want to get started with our Concierge Social Service or you have some questions about any of our services, please contact us for more information.