All posts by Edward Lott

Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based BusinessCreator, Inc. and ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination.Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping small business owners, Ed joined the staff of ForLawFirmsOnly Marketing and later BusinessCreator as President and Managing Partner, where he is expanding both agencies cutting-edge services.A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. He is taking that same holistic approach for small businesses, helping them grow their bottom line.Want to learn more about ForLawFirmsOnly Marketing or BusinessCreator, their lead generation programs, or just talk to Ed about his visions for helping your business grow? Call him at 855-943-8736.

Google’s Mueller on Indexing of Hidden Tab Content via @martinibuster

In a Google Office Hours hangout Google’s John Mueller corrected a lingering misperception about content hidden behind tags and accordions. Specifically, he busted the myth that Google weights or values content that’s hidden behind accordions and tabs. Google Values Hidden Content Less? There’s a popular idea that Google treats content that is not immediately visible … Continue reading Google’s Mueller on Indexing of Hidden Tab Content via @martinibuster

5 Ways to Use Social Media for Connection During Times of Social Distancing via @GaryLHenderson

With governments implementing strict policies to maintain social distancing due to Coronavirus, you do not have a choice but to abide by these self-isolation regulations to control the spread of this pandemic. But it isn’t easy for you to sit at home in isolation. Especially if you’re so used to meeting everyone at work and … Continue reading 5 Ways to Use Social Media for Connection During Times of Social Distancing via @GaryLHenderson

Critical Vulnerability in Rank Math SEO Plugin via @martinibuster

Rank Math SEO plugin was discovered to have a critical vulnerability. The vulnerability could allow an attacker to gain administrative access. The issue was fixed one day after Rank Math was notified. Privilege Escalation Vulnerability Privilege escalation in the context of a WordPress site is a reference to a situation like a coding bug that … Continue reading Critical Vulnerability in Rank Math SEO Plugin via @martinibuster

Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Google’s Danny Sullivan confirms that marking a Google My Business listing as temporarily closed will not harm rankings or visibility. As businesses shut their doors to mitigate the spread of coronavirus, Google introduced a “temporarily closed” indicator in Google My Business. Initially there was concern about this indicator negatively impacting search rankings. A concerned business … Continue reading Google: Marking a Business ‘Temporarily Closed’ Doesn’t Impact Rankings via @MattGSouthern

Operating During COVID-19: Helpful Tips for Local Businesses

Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses … Continue reading Operating During COVID-19: Helpful Tips for Local Businesses

15 Ideas for Relieving Stress During Coronavirus Quarantine via @searchmastergen

We’re certainly living in strange times. While a global pandemic sweeps through our nation – and across the world – there is plenty to feel stressed about. People are losing their jobs. Parents are forced to find a way to have their child taken care of in response to mandatory school closing. Most terrifyingly, the … Continue reading 15 Ideas for Relieving Stress During Coronavirus Quarantine via @searchmastergen

Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? via @MattGSouthern

A brand new report reveals the business impact of Coronavirus so far in the US, including which categories are up and which are down. The report was published by Yelp this week and reflects data gathered from March 1 through March 22. Yelp’s report looks at which types of businesses have risen or fallen in … Continue reading Coronavirus And The Impact On Businesses So Far – Who’s Up & Who’s Down? via @MattGSouthern

COVID-Consumers: Pessimistic, but spending more online

By Greg Sterling Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), … Continue reading COVID-Consumers: Pessimistic, but spending more online

Twitter to Prioritize COVID-19 Tweets From Verified Accounts via @MattGSouthern

Twitter published a PSA notifying users that tweets from verified accounts will be prioritized over regular accounts for COVID-19 updates. That doesn’t apply to just any account with a blue checkmark, however. Twitter is doing what’s necessary to find the right experts to highlight. “PSA about what we’re doing to Verify Twitter accounts that are … Continue reading Twitter to Prioritize COVID-19 Tweets From Verified Accounts via @MattGSouthern

Google Launches COVID-19 Info Site & New Search Experience for Coronavirus Queries via @MattGSouthern

Google has launched its anticipated COVID-19 information website as well as a new search experience for coronavirus queries. Announced a week ago, Google has officially launched a dedicated website for coronavirus information and resources which is available at google.com/covid19. The website is primarily dedicated to education, prevention, and local resources. With this site, people will … Continue reading Google Launches COVID-19 Info Site & New Search Experience for Coronavirus Queries via @MattGSouthern

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