All posts by Edward Lott

Edward Lott, Ph.D., M.B.A. is President and Managing Partner of Allentown-based BusinessCreator, Inc. and ForLawFirmsOnly Marketing, Inc., a local search and digital marketing agency that offers clients lead generation, local seo and Google Maps Domination.Ed has been a digital entrepreneur since 1994, having discovered very early the opportunities the Internet offered. After having spent over two decades helping small business owners, Ed joined the staff of ForLawFirmsOnly Marketing and later BusinessCreator as President and Managing Partner, where he is expanding both agencies cutting-edge services.A true marketing futurist, Ed's vast experience working directly with attorneys has given him a unique perspective on law firm marketing not found in many other digital marketing agencies. Ed has reshaped the offerings of ForLawFirmsOnly to focus on growing law firms through a holistic approach to digital marketing evident in the reformulated lead generation processes now in place. He is taking that same holistic approach for small businesses, helping them grow their bottom line.Want to learn more about ForLawFirmsOnly Marketing or BusinessCreator, their lead generation programs, or just talk to Ed about his visions for helping your business grow? Call him at 855-943-8736.

Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results. This was stated by Mueller in a Reddit thread where an SEO was concerned about a competitor allegedly manipulating search rankings with invisible, keyword stuffed text. The SEO wants to know why they’re being outranked … Continue reading Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1 via @MattGSouthern

Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This is a brand new change rolling out as of today. The change will affect 100% of all search listings worldwide. If a web page listing is elevated into the featured snippet … Continue reading Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1 via @MattGSouthern

Get ready for an even stronger Google in 2020

By Adam Dorfman Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz … Continue reading Get ready for an even stronger Google in 2020

Machine Learning Spam in Google via @martinibuster

Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and  podcast content from … Continue reading Machine Learning Spam in Google via @martinibuster

OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies. Microsoft and Verizon Media. OneSearch’s organic search results are provided … Continue reading OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. The Controversy This week, a food blogger tweeted … Continue reading Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern

YouTube’s Organic Visibility Tops Wikipedia in Google SERPs via @gregjarboe

When Searchmetrics presented Slide #14 in their “2019 SEO Year-End Review” presentation, you could have knocked me over with a feather. That’s when I discovered that YouTube has steadily (and stealthily) increased its organic visibility in Google’s SERPs over the past two years and recently surpassed Wikipedia for the #1 spot. Stop the presses! That’s … Continue reading YouTube’s Organic Visibility Tops Wikipedia in Google SERPs via @gregjarboe

Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared … Continue reading Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google January 2020 Core Update is Rolling Out Imminently via @MattGSouthern

Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please … Continue reading Google January 2020 Core Update is Rolling Out Imminently via @MattGSouthern

Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

By Greg Sterling Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most recently, the CBC investigated the category and found “a sprawling network … Continue reading Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

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