We reported back in December that Google has started rolling out its “Mobile-friendly” label in mobile search results and will affect mobile rankings. Google has just quietly but, very clearly announced that the mobile search results are about to change completely in favor of websites that are mobile-friendly. Here are the two important points from that announcement:
- More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices…
- More relevant app content in search results
Starting today (Feb 26th), we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result,
We may now surface content from indexed apps more prominently in search.
To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.
To find out if your site qualifies for the ‘Mobile-friendly’ label ad a listing in the top Google Mobile results, you can use Google’s Mobile-Friendly Test. The tool quickly analyzes if the page is mobile friendly and you’ll either get a congratulations message or a list of improvements you’ll need to make.
In addition, we also recommend checking your site’s Mobile Usability Report in Google Webmaster Tools.
In conclusion; if your site is NOT mobile friendly (OR is mobile friendly but NOT recognized by Google), it will affect your rankings and ultimately business. It’s time you get one done for your business right away.
If you need any help in developing Google recognized mobile friendly websites, kindly get in touch with us.
We have been offering Google mobile friendly websites for more than 2 years. And, almost 100% of the websites we have developed are acknowledged by Google as “Mobile-friendly”.
Here are the top features of our Google Mobile Friendly website
- Responsive website recognized by Google as mobile friendly.
- Click-to-Call, Click-to-Email and Click-to-Text features.
- Advanced mobile lead tracking and analytics.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101