Why Use Video For Law Firms & All The Other Local Businesses?
Believe it or not, video provides an astonishing 74% increase in visitor understanding of a topic or service. So if your service or your client services appear to be too complex, then using video will increase your target audience’s understanding of it, which in turn leads to conversions.
So much has been noted of late by Marketing Experts when it comes to using video as a conversion tool. And rightfully so, because video is indeed a conversion machine. But within that realm of using video to get more clients, there are certain video styles and formats that are just killer when it comes to reeling in new business.
Here are 6 easy ones to implement at your business.
Client Testimonial Videos:
Social proof is very important to people’s buying psychology when they are researching any business online. And client testimonial videos in particular, serve as the #1 way to quench that desire for social proof. Almost all potential new clients want to know what other clients think about your business and services before they do business with you. So take heed and use tons of testimonial videos. They convert.
Case Study Videos:
Case Study videos take client testimonials to the next level. Nothing is more compelling than a video that gives an in-depth explanation about how your service has helped another client. By showing viewers from start to finish — the problem your service solves, and the solution it provides, you are giving them a real life example of how your service will help them. And so they will gladly reach out to you first before they contact your competition.
In-the-Street Interview Videos:
Street interview videos are usually reserved for building buzz around upcoming events. They provide a spontaneous way to interview random people about topics related to your business or industry. Plus they offer a great method for getting real-time ideas and insights into what a specific audience craves from firms such as yours. In addition, they’re usually entertaining and provide a great way to get people to watch your videos all the way through.
Client Interview Videos:
Another way of getting clients involved is to interview them about their experiences with your firm. You can do the same with industry experts… These videos are best when done on camera, and you can create them using Skype, Google Hangouts, and other online tools.
Client Feedback Videos:
Use this video style to add a personal touch to your “Tell us what you think” feedback requests. In the request, assure clients that their opinions matter and let them know how much you value their business. This type of video is a fantastic way to make sure clients feel special and more connected with your firm.
Greeting and Thank You Videos:
Show your clients how much you appreciate them by creating “Greeting and Thank You” videos to play on your website. For example, you might have a short greeting video that plays as soon as a client visits your home page.
Implementing any one of these video styles is a sure-fire way to skyrocket your new client inquiries as well as sales conversions.
Feel free to share your experiences if you have used any of these video formats with success in your business. Or you can reach out if you simply need help with producing your own implementation.
And as always, your feedback, questions or potential project ideas are welcome.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)