Traffic and visitors are the sources of life for a website. Without any visitors, a website is nothing more than an desolate page on the Internet. To avoid this, brush up on your SEO knowledge.
Free For All
Search Engine Optimization may sound like some fancy jargon exclusively for big brands. The reality is small businesses can gain a lot from utilizing SEO.
Before making purchases, 89% of consumers do an online search.
SEO is also an effective marketing channel according to 61% of CMOs. Many small businesses don’t invest in SEO when they should. In fact, only 17% of small businesses are investing in search engine optimization.
Google to the Rescue
As the biggest search engine with 81% of global desktop search traffic, Google is your best bet if you’re looking to increase traffic and generate leads.
The Google user base is steadily increasing with at least 2.2 billion every month. To top it off, Google gets 100 billion searches in a month.
The Google Analytics is the web analytics service you should be using. Its impressive client list (comprised of Airbnb, National Geographic and Domino’s) increased their ROI, engagement, and revenue. Google Analytics has a large following with a little over 30 million users.
Algorithm updates are frequent for Google and should be taken note of. Every year, minor updates occur 500-600 times and major updates occur 9 times every few years.
These updates often go unnoticed when in fact, even a little change can make a whole lot of difference.
For example, the latest Panda update, which focused on low quality content sites, affected up to 12% of search results by removing sites from Google’s top searches that had a high advertising to content ratio.
SEO:Your Key to Traffic and Lead Generation
Other than utilizing Google Analytics and keeping an eye on their algorithm updates, you can also start enhancing your website by improving pagespeed, optimizing your site for mobile use and creating longer content.
Pagespeed is something you should pay attention to. Visitors who come across a page that takes longer than 2 seconds to load will leave immediately. Pagespeed is one of the ranking factors for SERP.
Remember to make sure your website is optimized for mobile use. The amount of mobile users is growing by the second and it is predicted to reach 5 billion in 2019.
Around 94% of mobile/search traffic comes from Google alone which means mobile users prefer Google over other search engines. When a user visits a site that’s not optimized for mobile use, 46% will leave the site.
Long content may seem like hard work but it’s worth the effort. Content with over 1,000 words tends to appear on the first page result of Google searches and receives more shares.
It’s true that content creation is considered as the most difficult by 48% of marketers but it is by far one of the most effective tactics for online businesses.
For more tips on SEO, check out this infographic below!