Social media marketing seems to be growing in the same way that search engine optimization did not so long ago: by beginning with a few simple concepts and turning into something that requires a lot of time, attention, and expertise. While it was once enough to have a few completed profiles, and a couple of interesting tweets or images to go along with them, success with social networking now takes time, effort, and creativity.
But, as with search engine optimization, the basics of social media marketing are simple. In fact, you can probably beat 90% of your competitors by following a simple, four-step plan:
1. Create the right kinds of profiles.
For any business that wants to engage customers on social media sites, having unique, completed, and professional profiles is a good first step. That means being present on all the major social sites, of course, but also not settling for the default settings and images that every other business and individual has.
2. Attract lots of fans and followers.
Once your accounts are in place, it’s time to start reeling people in. There are a number of ways to do this, but the most dependable revolve around attracting visitors to your blog, using the right hashtags and keywords, offering discounts and coupon codes, and especially being creative with your communications. In other words, you have to stand out if others are going to notice you.
3. Have a conversion plan in place.
This is the step where a lot of businesses stumble – they have tons of social media fans, contacts, and followers, but don’t know how to turn them into customers. Again, there are a lot of different ways to accomplish the task, but one of the best is by offering something free (like a premium download, for example, or a sample product) that encourages buyers to take the next step and order something from your business. What matters isn’t the specific tactic you use, however, but that you have a plan in place for turning contacts into customers.
4. Nurture your list of social followers.
On social media sites, your competitors are always just one click of the mouse away. That means your list needs to be nurtured with continual updates, and even special offers for customers who are friends and colleagues to you. Your goal isn’t just to develop a following, but to keep it growing while maximizing the value of each contact.
Although social media marketing is getting more complicated, it’s really still about attracting the right kinds of people and then turning them into buyers. If you want to start getting bottom-line results, follow our four-step process and see how it works for you. Or, if you really want to see your social contacts turn into profitable accounts, contact us today to see how we can help.