At BusinessCreator, one of the things we help our clients do is dominate their local market through search engine optimization and advertising. But, if you’ve never used these kinds of campaigns before, how do you know they’ll be beneficial to your business?
The short answer is that they have worked for so many other companies just like yours. And, dominating your local search market can make an enormous difference on your bottom line. To help you understand why it’s such a big deal, here are four reasons to start crushing your competitors locally on Google and the other search engines:
1. Most businesses get their best customers locally.
This is true even for large retailers and recognized brands – the buyers who come to you most often, and place the biggest orders, are likely to be very close to you geographically. Knowing that your best customers live in your neighborhood, doesn’t it make sense to give your business a head start in local search engine optimization?
2. Marketing locally saves you time and money.
Because buyers in your own area are more likely to give you a try, and to decide to work with you for a long period of time, local marketing is more efficient. That means you can save time and money that would have been wasted trying to reach other prospects and either invest it back into your marketing or spend it in other parts of your business.
3. Your local competitors are the ones who can hurt you the most.
Local search engine optimization and marketing isn’t just about finding new customers, but also making sure that your closest and most important competitors don’t pull ahead of you on sites like Google and Bing. Because these competitors are the ones who are most likely to steal loyal buyers from you, it’s important to stay a step ahead of them.
4. Local search and marketing campaigns grow the fastest.
Because search engines like Google incorporate geography into their results, it’s easier to stand out in your local market than it is nationally or internationally. And so, you’re likely to see faster (and bigger) results from your local search campaign than you would if you followed a more generic approach. Every business loves to see a quick ROI, which makes local search an easy choice.
We see it time and time again: Once businesses start to see the kinds of results they can get from local search optimization and marketing, they wonder how they ever got along without it in the past.
Don’t let your competitors take your best potential customers away from you just because they are easier to find online. Start to dominate your local search.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101