Although it’s catching on like virtual wildfire, there are still a lot of business owners who have yet to see the value in Google+ – the fastest-growing social media site around. Backed by the (enormous) marketing and programming power of the world’s largest search engine, it offers some unique advantages to businesses in just about every industry.
To see what we mean, here are four reasons to make Google+ a part of your online marketing and search engine optimization strategy:
1. Google+ has absorbed Google Places. All of those great maps, reviews, and contact information that were part of Google Places have now been moved over to Google+. That means that the growing social site is likely the new number one source of business for local customers, filling the void that the Yellow Pages used to occupy.
2. The size of your Google+ network could influence search engine rankings. Although there isn’t any sign that Google factors “plus” results into search rankings yet, it’s not inconceivable to think that they will in the future, especially as networks grow and overlap, and user data becomes more common.
3. All social circles are becoming more important. Not only are social updates incorporated into real-time search results, but customers are getting used to networking sites as a way to learn about products, hear about specials, and especially find recommendations. In other words, it’s likely that customers and search spiders alike will be paying more attention to Google+ in the near future.
4. You might find inspiration for new content and online marketing ideas. One of the greatest search engine optimization benefits of any social site is also one of the most overlooked: that the interaction with customers and colleagues can lead you to new trends in keywords. Companies that use Google+ extensively may start to build a lead over their competitors for long-tail search terms and new product ideas.
Google+ is growing up right before our very eyes. Shouldn’t your company be getting a head start on the competition?