For those business owners who used to rely on the Yellow Pages and miss them now, we have some news to share with you: The rise of local search is actually a great thing. While it’s always hard to make a transition in your business, especially when it comes to changing the way you market, we can promise you that local search (that is, people in your neighborhood who find you on sites like Google, Yahoo, and Bing) can be the best thing to happen to you in years, if you’ll let it.
Here are four quick reasons that local search is better for your small business than the Yellow Pages ever were:
Search engines let shoppers be more specific. Looking under “restaurants” or “doctors” was never all that helpful. Luckily, with local search, shoppers can type in exactly what they’re trying to find, meaning there’s a better chance of your perfect customer locating you in a hurry.
Local search includes maps and driving directions. Not only does this mean fewer calls asking the quickest way to your retail location, but also encourages walk-in business from people who were out and about. Again, the easier you are to find, the easier you are to buy from.
Ads don’t sell nearly as well as online reviews do. With the Yellow Pages, shoppers never had any way of knowing whether you were really as good as your ad said you were. Now, they can see online reviews in a matter of seconds. So, if your business has built a reputation on quality, that can help you find new customers faster.
Search engines are easier to access via mobile devices. Tens of millions of people access the Internet via iPhones, Droids, and other next-generation smart phones. Using local search terms on your small business website makes it easier for them to find you.
BusinessCreator is a full service web solutions provider, with a dedicated marketing team that specializes in local search and reputation management.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101