As 2014 gets into full swing and millions of iPhones, iPads, Androids, Kindles, and other web-ready mobile devices continue to fly off the shelves, lots of small business owners, managers, and executives are looking for ways to take advantage. But what can small businesses do besides launching a mobile business website?
The easy answer is to develop and introduce a custom mobile app.
If you haven’t given the idea of developing your own mobile app much thought, you aren’t alone – a lot of the men and women we talk to assume that the process must be more complicated and expensive than it actually is. But, not only is custom app development affordable, but it opens the door to small business profits in three different ways:
1. The sale of the app itself. Although some apps have been successful enough to make their owners and developers fabulously wealthy, most that succeed provide profits through regular monthly income. If you have a unique and interesting idea, there might be an opportunity to make a sizable number of sales every month, or even significantly grow your bottom line through the sale of the app itself in online stores.
2. Increased sales of your product or service. Most small business apps aren’t designed to earn royalties, but to make it more convenient to order new products and services, handle things like shipping, and otherwise encourage customers to make routine or repeat purchases. By adding that level of convenience, a small app can help you significantly grow your sales in a very short period of time, and all without a significant investment.
3. Improved customer loyalty. The same can be said for apps that handle customer service and account management functions. The more your customer’s use them, the more comfortable they become with your business, and the more you become a part of their day-to-day routine. That kind of loyalty, branding, and “top of mind awareness” is hard to put a value on, but it can help you keep buyers who would otherwise shop around month after month, and year after year.
Looking for a mobile app development partner who can help you take your idea from a simple idea to a functional and profitable program? Call or e-mail us today to see how we can help.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101