Because Internet marketing is still relatively new and not completely understood by business owners, it shouldn’t be a big surprise that many certainly don’t understand local search and Internet marketing.
With that in mind, one of the things we try to teach new clients at BusinessCreator is that there isn’t anything inherently complicated or technical about the concept of local search and local online marketing. It’s really just a matter of making it easier for buyers to find you on the tools and websites they use most (like Google and Facebook, or through a smartphone search or review site).
Once they understand that, most are incredibly excited to get started. But, before we can get to that point, we sometimes have to clear up a few misconceptions. Specifically, here are three things that a lot of business owners don’t quite understand about local search marketing:
1. It’s not just about a few keywords.
Contrary to what you might’ve heard, local search marketing is about a lot more than just adding a few geographic keywords to your business website. Although that is one small step in the process, the right creative team will also help you create location-specific pages, add maps and directions to your website, and even put together comprehensive campaigns that help you attract buyers from your own area. This is the difference between building a house and just painting one; don’t fall for the trap of thinking that just anyone can give you what you need in a few hours.
2. Emphasizing the local market means faster ROI and more long-term profitability.
In nearly every business and industry, the best, most loyal, and most profitable customers come from a relatively small geographic area. And so, even though focusing on your local market might seem like you’re excluding big chunks of buyers, the reality is that it’s usually the smart approach for your bottom line. After all, if you can spend less money reaching the men and women who are likely to purchase from you again and again, isn’t that a smart investment?
3. Modern local marketing is so much more effective than print directories and coupons ever were.
Local marketing used to be synonymous with the Yellow Pages, Valpak coupons, and even roadside billboards. In the digital age, however, things haven’t just gotten more technical, they’ve gotten bigger, too. That’s because online marketing allows you to target buyers in your area more carefully and reliably. It also lets you appeal to more of your best potential customers, while giving you the flexibility to increase, decrease, or change your campaigns at any time.
Local search and online marketing can make an enormous difference in your business in a relatively short amount of time, but only if you have the right team helping to guide the way. Call us now at BusinessCreator to ask for a free consultation and see just what makes us different from any other company you’ve worked with in the past.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101