If your great-grandfather were working today, we bet he’d be pretty good at managing a search engine optimization campaign.
That might be a bit of an exaggeration, but we’d be willing to bet that a lot of men and women from the pre-Internet era would easily grasp some of the concepts that have been at the heart of recent changes to Google’s algorithms. Why? Because the search engines are getting better at mimicking the way people actually think and look for information. That means that, strangely enough, some of the best ways to influence them are older than the web itself.
To see what we mean, here are three good tips someone from a previous generation could give you to help with SEO today.
There is a lot of emphasis, especially after the latest Google Penguin update, on getting high-quality links to your business website. That makes sense, but there is actually a fairly easy way to do that – simply network with other professionals in your industry and have them link to your site because they know, like, and trust you. The more you have good relationships with other people, the less work you have to put into link-building.
Learn what your customers are talking about.
In the days before Google Analytics, a business owner or manager had to learn to spot trends by paying attention to customers, listening to their conversations, and keeping an eye on the competitors. You can use those same principles to spot shifts in demand, up-and-coming keywords, and even trends within your industry.
Cultivate a reputation.
Word-of-mouth advertising is older than advertising itself, and it still works wonderfully in all of its various forms. If people have heard of you and trust you to do a great job for them, your search campaign is going to pick up steam. It doesn’t matter whether those reviews and recommendations come from industry sites, social networks, or elsewhere; get the right reputation and everything else will fall into place.
Search engine optimization might be relatively new as a business tactic, but a lot of the ideas behind it aren’t. Could you use some old advice to boost the results of your next Internet marketing campaign?