How Google SERP Layouts Affect Searching Behavior

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a … Continue reading How Google SERP Layouts Affect Searching Behavior

Why Site Speed Still Matters (Revisited) Posted by mwiegand

Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links … Continue reading Why Site Speed Still Matters (Revisited) Posted by mwiegand

16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

By George Nguyen “We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set [these things] apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented … Continue reading 16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search

Google’s John Mueller: Don’t Wait Around for People to Find Your Site via @MattGSouthern

Google’s John Mueller recently offered some advice that’s applicable to anyone launching a brand new website. In a Google Webmaster Hangout held on April 9, Mueller answered a question from a site owner concerned about a lack of query data in Search Console. The site owner stated they’ve only received 5 to 10 impressions in … Continue reading Google’s John Mueller: Don’t Wait Around for People to Find Your Site via @MattGSouthern

Facebook Ads Fails to Reject COVID-19 Misinformation via @SusanEDub

As Facebook has continued its few-year scramble to better filter ads after their 2016 election scandal, COVID-19 is proving to be their latest challenge. In a new article on Consumer Reports, a reporter decided to test their claims that they wouldn’t approve ads with misinformation. How the Screening Test Was Created He took on two … Continue reading Facebook Ads Fails to Reject COVID-19 Misinformation via @SusanEDub

Google’s Mueller Calls Web 2.0 Style Links Spammy via @martinibuster

In a recent Webmaster Office Hours Hangout, Google’s John Mueller was asked about links from free posting sites. The technique of getting links from sites like Tumblr, classified sites, linking to your own profile in Alexa and other places that give links from profiles is called Web 2.0 Link Building. Mueller didn’t specifically say the … Continue reading Google’s Mueller Calls Web 2.0 Style Links Spammy via @martinibuster

Google Explains What’s Important For Top Rankings via @martinibuster

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings. Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct. He then offered advice on how to fight for the top rankings. Everyone Knows You Need Links The publisher started off … Continue reading Google Explains What’s Important For Top Rankings via @martinibuster

Social Media Image Sizes 2020 Guide via @JuliaEMcCoy

Social media. It’s entertaining, controversial, and widespread. It’s an undeniable part of the modern lifestyle. But social media isn’t only about fascinating vacation photos, late-night chats with your BFFL, and funny GIFs. It’s also a huge business platform. With 3.8 billion users, it’s the perfect place to reach out to your prospects and audience. That … Continue reading Social Media Image Sizes 2020 Guide via @JuliaEMcCoy

Google May Be Forced to Reveal its Search Algorithm to an SEO via @MattGSouthern

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets. As part of the lawsuit, Google has been given an ultimatum by UK courts to either withdraw evidence to its defence or disclose the details of its search algorithm. Not only would Google have to … Continue reading Google May Be Forced to Reveal its Search Algorithm to an SEO via @MattGSouthern

Google’s Mueller on Indexing of Hidden Tab Content via @martinibuster

In a Google Office Hours hangout Google’s John Mueller corrected a lingering misperception about content hidden behind tags and accordions. Specifically, he busted the myth that Google weights or values content that’s hidden behind accordions and tabs. Google Values Hidden Content Less? There’s a popular idea that Google treats content that is not immediately visible … Continue reading Google’s Mueller on Indexing of Hidden Tab Content via @martinibuster

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