Google’s Response to Moz Article Critical of SERPs via @martinibuster

Google’s Danny Sullivan tweeted a response regarding an article written by Dr. Pete Meyers. The article, published on Moz, was about an increase in search features that push down the traditional ten blue links. Danny raised interesting issues with the article that deserve to be considered. What is an Organic Listing? The first point Danny … Continue reading Google’s Response to Moz Article Critical of SERPs via @martinibuster

Google mobile-first indexing to be applied to all sites within a year

By Barry Schwartz Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to … Continue reading Google mobile-first indexing to be applied to all sites within a year

How to Identify a Possible Negative SEO Campaign via @AdamHeitzman

The first step in fighting a negative SEO campaign is just knowing that you’ve been hit with one. Once you’ve identified that you’re the victim of a negative campaign, you can take steps to remedy the situation; it doesn’t have to be a death sentence for your business. That being said, identifying a negative campaign … Continue reading How to Identify a Possible Negative SEO Campaign via @AdamHeitzman

Google Explains Gradual Declines in Ranking via @martinibuster

In a Webmaster Hangout Google’s John Mueller answered why a site might be gradually losing traffic. Once you know the reasons you’ll be better positioned to take action to reverse a traffic decline. Links and Content Not Always to Blame The publisher asked if their backlinks (50% from a single subdomain) and content (auto-generated) were … Continue reading Google Explains Gradual Declines in Ranking via @martinibuster

Google Patent May Explain How Sites are Ranked via @martinibuster

Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. Caveat About Patents It’s important to note that Google does not often confirm whether an algorithm … Continue reading Google Patent May Explain How Sites are Ranked via @martinibuster

New local SERP live in Europe

By Greg Sterling In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, … Continue reading New local SERP live in Europe

Google to Highlight Image Licensing Information in Image Search Results via @MattGSouthern

Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from. A … Continue reading Google to Highlight Image Licensing Information in Image Search Results via @MattGSouthern

Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my … Continue reading Google My Business: FAQ for Multiple Businesses at the Same Address

How Hackers May Be Hurting Your SEO via @natalieannhoben

It is oftentimes rather easy to sometimes grow complacent as an SEO when it comes to site security, or put all of the responsibility on I.T. departments when it comes to any form of cybersecurity or hacking prevention practices. It’s a debatable topic amongst many, however, this is defiantly true: Website security, or the absence … Continue reading How Hackers May Be Hurting Your SEO via @natalieannhoben

Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will … Continue reading Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST] via @shepzirnheld

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