What to Tweet: 21 Easy Ideas for Your Business or Brand via @KristiKellogg

At this point, you probably need no convincing that Twitter is an effective marketing tool for business. You can use Twitter to gain exposure, drive site traffic, assist in conversions and improve overall brand reputation. If you’re ready to up your investment in Twitter, but don’t know where to start or what to tweet, we’re here … Continue reading What to Tweet: 21 Easy Ideas for Your Business or Brand via @KristiKellogg

WordPress 5.4 Will Add Lazy-Loading to All Images via @martinibuster

WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements. WordPress publishers will no longer need to use JavaScript or third party plugins for lazy-loading their images. Lazy-loading The lazy-loading HTML attribute tells a browser to either wait before downloading an image … Continue reading WordPress 5.4 Will Add Lazy-Loading to All Images via @martinibuster

Google Search Patent Update – January 29, 2020 via @theGypsy

In this new weekly series, we’ll be looking at some recently granted Google Search Patents. When it comes to search and SEO, there’s no easy way to know what’s in the black box that is Google. Patent filings can at least give us a glimpse. It’s always worth noting that just because a patent was … Continue reading Google Search Patent Update – January 29, 2020 via @theGypsy

Google Makes it Possible to Temporarily Remove Sites From Search Results via @MattGSouthern

Google is updating the Removals report in Search Console with the ability to temporarily remove sites from search results. The new version of the Removals report also includes data on outdated content, SafeSearch filtering requests, and information on pages that has been reported via other Google tools. Temporarily remove pages from Google Search Site owners … Continue reading Google Makes it Possible to Temporarily Remove Sites From Search Results via @MattGSouthern

8 Ways to Increase Engagement on Your Facebook Business Page via @KristiKellogg

You’d be hard-pressed to find a business that didn’t see the value in having a page on Facebook (more than 60 million businesses already have Facebook pages). A Facebook book page allows you to tell your brand story, create relationships with customers and accomplish business goals – it’s a win all around. Here, we’ll look … Continue reading 8 Ways to Increase Engagement on Your Facebook Business Page via @KristiKellogg

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. According to a new report from eMarketer, 80% of marketing professionals worldwide say the use of content marketing campaigns will grow. Only 2% of marketers say the use of content marketing will decline, and 19% … Continue reading Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

DuckDuckGo Adds Quick Answers to Search Results via @MattGSouthern

DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served  on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for … Continue reading DuckDuckGo Adds Quick Answers to Search Results via @MattGSouthern

Google’s John Mueller on Ranking Important Pages via @martinibuster

Google’s John Mueller answered a question about important of links from the main page.  John’s answered the question and shared how to signal which pages on a website are important. Site Architecture Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and … Continue reading Google’s John Mueller on Ranking Important Pages via @martinibuster

Google to experiment with more desktop search changes after favicon/black ad label rollout

By Barry Schwartz Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design … Continue reading Google to experiment with more desktop search changes after favicon/black ad label rollout

Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For … Continue reading Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

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