The big list of Google My Business changes, upgrades and tests in 2019

By Greg Sterling For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too … Continue reading The big list of Google My Business changes, upgrades and tests in 2019

7 Ways a Mobile-First Index Impacts SEO via @martinibuster

If you don’t like change then the Internet is not for you. Google is constantly changing how they’re indexing and ranking sites. It’s realistic to expect more changes on the way. I’ve identified seven insights about a mobile-first index and how that may influence rankings and SEO. 1. Mobile-First Informational Needs Are Changing It may be inappropriate to … Continue reading 7 Ways a Mobile-First Index Impacts SEO via @martinibuster

SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

As SEO professionals, we have no shortage of things to worry about. There are the old standbys: links, content creation, sitemaps, and robots.txt files. And there’s new(er) stuff to get excited about as well: voice search, featured snippets, the mobile-first index. Amidst the noise, one factor often goes overlooked, even though it can impact your … Continue reading SEO-Friendly Hosting: 5 Things to Look for in a Hosting Company via @amelioratethis

The Ultimate Guide for an SEO-Friendly URL Structure via @clarkboyd

First impressions count. And when it comes to your website, your URLs are often the first thing Google and customers will see. URLs are also the building blocks of an effective site hierarchy, passing equity through your domain and directing users to their desired destinations. They can be tricky to correct if you don’t plan … Continue reading The Ultimate Guide for an SEO-Friendly URL Structure via @clarkboyd

How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst

BERT is said to be among the biggest Google updates of the year – affecting roughly 10% of all search queries. BERT – which stands for Bidirectional Encoder Representations from Transformers – was carried out to help Google better understand natural language processing. Here’s a fantastic example of BERT in action from Google: As you … Continue reading How Will Google BERT Impact Your Content Strategy? via @Manish_Analyst

Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Google is highlighting the work it’s done to surface more fact checked content in search results. As a fairly new initiative, Google has been displaying fact check labels in SERPs for almost 3 years. Fact checks now appear in search results over 11 million times a day, which includes global search results and Google News … Continue reading Google Serves 11 Million Fact Checked Articles Per Day via @MattGSouthern

Instagram Has New Rules for Publishing Branded Content via @MattGSouthern

Instagram is introducing a new policy that will prohibit influencers from publishing certain types of content. Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be allowed. Instagram’s existing advertising policies have long prohibited that type of content, but the policies were not strictly enforced. That … Continue reading Instagram Has New Rules for Publishing Branded Content via @MattGSouthern

John Mueller: Googlebot Receives Sitemaps “In the Form of an Energy Drink” via @MattGSouthern

Google’s John Mueller illustrated how Googlebot processes sitemap files by using a unique analogy involving energy drinks. In a Reddit thread where a user asks whether it’s redundant for a client site to have multiple sitemap files, Mueller replied saying it doesn’t matter. All sitemap files will be imported together and given to Googlebot as … Continue reading John Mueller: Googlebot Receives Sitemaps “In the Form of an Energy Drink” via @MattGSouthern

6 Easy But Stupid SEO Tactics You Must Avoid via @seocounseling

We all should know by now the top common black hat tactics to avoid. Most SEO professionals like to think of themselves as white hat, or at least gray hat. However, did you know that there are several white hat strategies that can seriously hurt your long-term SEO performance? The reason most of these white … Continue reading 6 Easy But Stupid SEO Tactics You Must Avoid via @seocounseling

Consumers more invested in reviews, but also more skeptical of authenticity — survey

By Greg Sterling Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults during November. Vast majority do local search. … Continue reading Consumers more invested in reviews, but also more skeptical of authenticity — survey

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