DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern

A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice. To that end, DuckDuckGo proposes that Android smartphones come with a search preference menu that lets users choose their own default search engine. A study was conducted to find out which search engines people would choose … Continue reading DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern

Publishers Report a Spam Exploit in Google via @martinibuster

A WebmasterWorld discussion brought to light a manipulative spam technique that was reported to be flourishing in Google. It involves competitors creating fake review sites to rank in Google. These review sites not only promote their own products, a publisher is reporting that the fake sites are also saying bad things and giving poor reviews. … Continue reading Publishers Report a Spam Exploit in Google via @martinibuster

Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern

In what could be a precedent-setting case, the FTC recently fined a US business over the sale of fake likes and followers. Florida businessman German Calas Jr., owner of a company called Devumi, was fined $2.5 million over the sale of “fake indicators of social media influence.” Devumi was in the news last year as … Continue reading Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern

The Future of SEO: What SEO & Marketing Pros Need to Understand via @kaliblissyoga

It’s no secret that the game and business of SEO is changing fast. Those staying attached to the old SEO mindset that more links win and keyword volume is everything will fail. You can no longer rely on Google or popular website blogs to tell us how to optimize a website well. Thinking SEO is … Continue reading The Future of SEO: What SEO & Marketing Pros Need to Understand via @kaliblissyoga

Welcome BERT: Google’s latest search algorithm to better understand natural language

Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago. The company said this will impact 1 in 10 queries in terms of changing the results that rank for those queries. Rolling out. BERT started rolling out this week and will be fully live shortly. It is … Continue reading Welcome BERT: Google’s latest search algorithm to better understand natural language

TF-IDF: Can It Really Help Your SEO? via @ab80

Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn’t worth any effort. The truth usually lies somewhere in the middle. This post will … Continue reading TF-IDF: Can It Really Help Your SEO? via @ab80

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana … Continue reading Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Facebook Announces Program to Help News Sites via @martinibuster

Facebook announced a new feature called Facebook News. Facebook News was created in partnership with the journalism industry. Given Facebook’s popularity, Facebook News may become a significant source of audience growth for publishers. Facebook News Has Five Features Facebook will make the news accessible via a News tab. Within this tab users will be able … Continue reading Facebook Announces Program to Help News Sites via @martinibuster

Google’s John Mueller On Link Velocity and Penalties via @martinibuster

Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO community as link velocity. John Mueller’s answer provided insight into the topic of getting links too fast and whether that results in penalties. Background of … Continue reading Google’s John Mueller On Link Velocity and Penalties via @martinibuster

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October 18. Here is the question that was submitted: “Wondering if Google checks status codes before anything else, like before rendering content?” In response, Mueller confirmed … Continue reading Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

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