The PR Process That Drives Hundreds of Links Time After Time via @seo_travel

Links remain one of the strongest currencies in SEO, despite many years of people claiming otherwise. But getting ones that carry value is becoming increasingly difficult as Google continues to get better at understanding which links are manipulated purely for SEO. So it’s becoming more important to get good links that will move the needle … Continue reading The PR Process That Drives Hundreds of Links Time After Time via @seo_travel

Google Research: 55% of Consumers Use Videos for Purchase Decisions via @martinibuster

Google research shows that 55% of consumers use online videos for shopping research. Google suggests that video marketing is a good way to reach consumers. According to Google’s article: “For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online … Continue reading Google Research: 55% of Consumers Use Videos for Purchase Decisions via @martinibuster

How to Avoid SEO Misinformation via @martinibuster

A lot of good information about SEO is out there. But there is also quite a bit of bad information. It doesn’t help when Google’s search results amplifies the bad information. For example, Google’s John Mueller recently debunked the SEO myth of LSI Keywords: For example, John Mueller recently tweeted that LSI keywords are not … Continue reading How to Avoid SEO Misinformation via @martinibuster

Facebook Rolls Out Automated Lead Generation in Messenger via @MattGSouthern

Facebook is launching automated lead generation, which lets businesses qualify leads in Messenger and continue the conversation in their preferred channel. This feature is designed to be used in conjunction with click-to-Messenger ads, which triggers conversations between businesses and Facebook users. After tapping on a click-to-Messenger ad, users go through an automated series of questions … Continue reading Facebook Rolls Out Automated Lead Generation in Messenger via @MattGSouthern

Google on Mobile-First Indexing: Be Patient, It Will Happen Eventually via @MattGSouthern

Google’s message to site owners, with respect to mobile-first indexing, is to be patient because it will happen to your site eventually. This topic came up multiple times throughout the course of the past week. Most recently it was discussed during a Google Webmaster Central hangout where the following question was asked: “My site is … Continue reading Google on Mobile-First Indexing: Be Patient, It Will Happen Eventually via @MattGSouthern

Google Rankings and Nofollow Anchor Text via @martinibuster

Anchor Text Without Links There are two theories floating around about how nofollow links help a site rank. The first theory states that a nofollow link will get republished by a spammer and that the spammer might make it a dofollow link. That’s correct. But that argument assumes that a few spam links will make … Continue reading Google Rankings and Nofollow Anchor Text via @martinibuster

Video marketing tops list of marketers’ priorities, voice search ranks low

According to new research which surveyed over 1,000 creative and digital marketing decision-makers, video is the top priority for the remainder of 2019 and into 2020. The Mondo Creative & Digital Trends report revealed that 67% of digital marketers and creatives anticipate video marketing as their first priority. When it comes to search engine marketing, … Continue reading Video marketing tops list of marketers’ priorities, voice search ranks low

Twitter Reveals Tweets With Video Generate 10X More Engagement via @MattGSouthern

Twitter has revealed that adding video to a tweet can attract ten times the engagement as a tweet without video. That’s helpful to know, but what if your business is not a media publishing powerhouse? Well it turns out that video captured with a cellphone can be just as engaging as video that’s professionally produced. … Continue reading Twitter Reveals Tweets With Video Generate 10X More Engagement via @MattGSouthern

Google’s John Mueller is Asked About Links and E-A-T via @martinibuster

Google’s John Mueller was asked about the value of inbound links for establishing a website’s Expertise, Authoritativeness and Trustworthiness (E-A-T).  E-A-T has been encouraged by Googlers as something web publishers should cultivate. Could links be a way to demonstrate to Google that a site is expert, authoritative and trustworthy? Trustworthiness Ranking Signals There is an … Continue reading Google’s John Mueller is Asked About Links and E-A-T via @martinibuster

Google Says it Doesn’t Require Fixing Structured Data Warnings via @martinibuster

In a Webmaster Hangout, an eCommerce publisher complained about structured data warnings regarding data fields that are inappropriate to their product. They refused to create fake information to get a passing score. John Mueller responded that there’s a difference between warnings and errors. The person asking the question sold custom  hand made products. They did … Continue reading Google Says it Doesn’t Require Fixing Structured Data Warnings via @martinibuster

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