Google’s John Mueller on Good Links and How to Get Them via @martinibuster

In a Webmaster Hangout, Google’s John Mueller was asked to define what a good link is and how to get them. John Mueller also made reference to “other signals” that can power up your rankings. Example of a Good Link The question asked is a good one. Here is what the publisher asked: “Could I … Continue reading Google’s John Mueller on Good Links and How to Get Them via @martinibuster

Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies via @MattGSouthern

A study of top marketing agencies in the UK reveals the most common mistakes made when it comes to SEO. Reboot Online audited the top 30 ranking marketing agencies in the UK, including itself, to discover the marketing and SEO mistakes being made. The 5 most common SEO issues found were: 70% of agencies had … Continue reading Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies via @MattGSouthern

Google’s Diversity Update Gives Smaller Sites a Chance to Rank via @MattGSouthern

A study on the effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords. Google’s diversity update, rolled out earlier this month, aims to limit the number of times a domain can appear in a single SERP. According to Google, no more than two URLs from the same … Continue reading Google’s Diversity Update Gives Smaller Sites a Chance to Rank via @MattGSouthern

Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector via @MattGSouthern

According to eMarketer’s latest figures, paid search spend in retail is expected to grow by 22.5% this year. In total, retailers are expected to spend $13.12 billion on search advertising in 2019. Retail spend will account for the largest share of search dollars this year at nearly one-quarter of the total US search market. Oscar … Continue reading Paid Search Spend Expected to Grow 22.5% This Year in Retail Sector via @MattGSouthern

LinkedIn Introduces a New Way for Pages to Generate Leads via @MattGSouthern

LinkedIn is rolling out new tools to help pages drive leads and measure the results. The company says its listening to feedback from page admins and introducing custom call-to-action (CTA) buttons. “As a Page Admin, we’ve heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond … Continue reading LinkedIn Introduces a New Way for Pages to Generate Leads via @MattGSouthern

LinkedIn Changes its Algorithm to Surface More Personalized Content via @MattGSouthern

LinkedIn is changing how posts are ranked in users’ feeds, tailoring content to their professional interests. Rather than giving more weight to viral content, posts will show up higher in the feed if a user is more likely to join in the conversation. LinkedIn’s algorithm follows the company’s new framework: “People You Know, Talking About … Continue reading LinkedIn Changes its Algorithm to Surface More Personalized Content via @MattGSouthern

Wayback Machine Now Shows When a Page Was Updated and What Changed via @MattGSouthern

The Internet Archive’s Wayback Machine has a new tool that shows the exact date a page was changed what was changed on it. ‘Changes‘ is currently in beta, so the experience isn’t perfect at the moment but it’s easy to see the potential in it. Previously, the only way to look back on when and … Continue reading Wayback Machine Now Shows When a Page Was Updated and What Changed via @MattGSouthern

Everything You Need to Know About Internal Link Building via @AndrewDennis33

In the SEO industry, when you hear the term “link building,” you probably assume the person is talking about external links or backlinks. This makes sense. After all, backlinks from other websites are a strong signal to search engines and a driving force behind organic search rankings. But there is another type of link building … Continue reading Everything You Need to Know About Internal Link Building via @AndrewDennis33

Today’s customer decision journey is so complex but AI can help

Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. The game is changing as … Continue reading Today’s customer decision journey is so complex but AI can help

What do you do if Google My Business doesn’t understand your business?

Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be found online. According to the most recent Moz Local Search Ranking Factors report, your GMB page is the biggest local ranking factor. It also functions as a website now, with rich content, visuals and customer ratings/reviews that make … Continue reading What do you do if Google My Business doesn’t understand your business?

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