Google brings search to podcasts through automatic transcription

Google’s Podcasts app is increasing discoverability by automatically transcribing shows, allowing users to search for particular episodes without having to remember the name of the podcast or the episode title. “Right now Google is really good at giving you text and video related to your search query. With all the amazing work podcasters are publishing … Continue reading Google brings search to podcasts through automatic transcription

Do you know how to get the featured snippet & more voice search results?

When you’re searching online, the last thing you want to do is scroll through dozens of pages to find what you’re looking for, especially if it’s something basic like finding the phone number for your favorite restaurant. That’s exactly why the zero-click search is dominating these days. Google sees this trend and is adapting their … Continue reading Do you know how to get the featured snippet & more voice search results?

Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

In honor of search engine algorithm pioneer Professor Karen Spärck Jones, let’s take a closer look at her crowning achievement: Inverse Document Frequency (idf). It still has significant impact today. Idf and its variants underpin practically all modern sophisticated search engine algorithms, including those utilized by Google, Bing, and Duck Duck Go. She released her … Continue reading Why SEOs should get to know Karen Spärck Jones, originator of search engine algorithms

Google testing new search menu with icons for maps, news, shopping and more

Google is testing a new search bar menu with icons next to the names of the search categories. So instead of just showing the search vertical filters for displaying news results or image results, Google is showing icons next to those categories. Screenshot of the test. Here is a screen shot of this new user … Continue reading Google testing new search menu with icons for maps, news, shopping and more

Daily News: Snapchat’s Ad Business, Google Ads Keyword Planner, Cross-Channel Measurement

March 27, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. EMarketer: Snapchat’s ad business will climb 24% this year (March 27, 2019) Mobile Marketer: “EMarketer’s latest forecast for Snapchat indicates that the image-messaging app could show … Continue reading Daily News: Snapchat’s Ad Business, Google Ads Keyword Planner, Cross-Channel Measurement

Nofollow vs. Follow Links: Everything You Need to Know

The rel=”nofollow” tag is one of the simplest HTML tags around, and one that’s crucial to understand if you’re doing SEO. Learn everything you need to know about nofollowed links in this guide. Nofollow links are nothing new. They’ve been around for 14 years. If you care about your website’s performance in search engines, then … Continue reading Nofollow vs. Follow Links: Everything You Need to Know

Daily News: Mobile Video Struggles, California Privacy Act, Top Channel for Discovering New Brands

March 26, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Mobile Video Struggles Persist While Tolerance for Them Decreases (March 26, 2019) Street Fight: “It looks like the quality mobile content experts say we can expect … Continue reading Daily News: Mobile Video Struggles, California Privacy Act, Top Channel for Discovering New Brands

Google adds vacation rentals to Hotel Search

Google recently redesigned and added features to its hotel search interface to make it more intuitive and useful for both desktop and mobile users. On Tuesday, it launched vacation rentals in the mobile UI. How does it work? In addition to standard hotel accommodations, users will be able to filter and browse through short-term rentals via … Continue reading Google adds vacation rentals to Hotel Search

The majority of listings for car accident attorneys on Google are fake

If you work with attorneys, you may have noticed recently that there is a massive amount of spam that seems to be growing like weeds in Google’s local results. Let me explain what I mean. This was a search done earlier this week in a prominent zip code in Manhattan, New York. All three of … Continue reading The majority of listings for car accident attorneys on Google are fake

Advising SMBOs: Google’s Push Toward Quality Content

It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital marketers, this might be a bummer. In 2019, it’s going to take more thought and time to get to the top of SERPs, as Google is working to rank more content that is … Continue reading Advising SMBOs: Google’s Push Toward Quality Content

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