Daily News: Digital Agency Concerns, Facebook Ad Revenue, Mobile Search Visits on Google

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Where is Google Attribution? (January 31, 2019) Marketing Land: “In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled … Continue reading Daily News: Digital Agency Concerns, Facebook Ad Revenue, Mobile Search Visits on Google

Quora adds search-like keyword targeting, Auction Insights for advertisers

SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform announced the launch of Auction Insights at SMX West in San Jose, CA Thursday. Earlier this week, Quora rolled out keyword targeting, allowing advertisers to bid on the keywords they may already … Continue reading Quora adds search-like keyword targeting, Auction Insights for advertisers

Internal Links for SEO: An Actionable Guide

Internal links are to backlinks what Robin is to Batman. They’re crucial to SEO success, yet receive little to none of the credit. What are internal links, I hear you ask? They’re links from one page on the same domain to another. Every website has them. But what most people don’t realize is that—when used … Continue reading Internal Links for SEO: An Actionable Guide

New Google Search Console adds a security issues section

Google has announced they have added an option in the new Google Search Console for “security issues.” This section will let you know if Google finds any security issues with your site, including hacked URLs, malware, deceptive pages, harmful downloads and much more. This was a feature in the old Google Search Console and is … Continue reading New Google Search Console adds a security issues section

Daily News: Consumer Review Journey, Bing’s Local Search APIs, Page Speed and Purchasing Decisions

January 30, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Recency Counts: Unpacking the ‘Consumer Review Journey’ (January 30, 2019) LSA Insider: “No one disputes the influence of reviews and ratings on consumer buying decisions. A … Continue reading Daily News: Consumer Review Journey, Bing’s Local Search APIs, Page Speed and Purchasing Decisions

Recency Counts: Unpacking the ‘Consumer Review Journey’

January 30, 2019 | Contributed by: Greg Sterling No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found that reviews and ratings were the “most important” influence on purchase decisions, outweighing all other factors, including pricing/discounts, business location — even personal recommendations of a … Continue reading Recency Counts: Unpacking the ‘Consumer Review Journey’

Daily News: Google’s Ad Campaign Support, LSA19 Privacy Sessions, Facebook’s Messaging Platforms

January 28, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. On February 4, Google Will Start Intervening in SEM Campaigns (January 28, 2019) LSA Insider: “Last week an email went out to an undetermined number of … Continue reading Daily News: Google’s Ad Campaign Support, LSA19 Privacy Sessions, Facebook’s Messaging Platforms

SearchCap: Google AMP errors, Google My Business messaging and Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo is growing fast but not enough to grab SEOs’ attention Jan 28, 2019 by Greg SterlingThe search engine’s share is small but some of its metrics are better than Bing’s, … Continue reading SearchCap: Google AMP errors, Google My Business messaging and Search Engine Land Awards

Daily News: Facebook’s Brand Safety Certification, Page Load Times, Google Organic Search CTRs

January 25, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. A Simple Way to Find Co-op Funds You’re Probably Missing (January 25, 2019) LSA Insider: “There’s an estimated $70 billion in available co-op funds; however, roughly … Continue reading Daily News: Facebook’s Brand Safety Certification, Page Load Times, Google Organic Search CTRs

Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday

Correctly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week’s Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your … Continue reading Redirects: One Way to Make or Break Your Site Migration – Whiteboard Friday

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