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Daily News: Email Volume Spike, Most Important Shopping Tool, Amazon’s Cyber Monday

November 30, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Email Volume Spiked During Cyber Week: Study (November 30, 2018) MediaPost: “Email volume rose by 26% on Thanksgiving and 23% on Cyber Monday year-over-year, according to … Continue reading Daily News: Email Volume Spike, Most Important Shopping Tool, Amazon’s Cyber Monday

Quora unveils new Promoted Answers ad unit

Quora unveiled a new native ad unit Tuesday called Promoted Answers, which offers marketers the opportunity to promote organic content posted on the site by themselves or others. Featuring a question, a portion of an answer and a link that takes the users to the full answer, a Promoted Answers ad can be targeted in all … Continue reading Quora unveils new Promoted Answers ad unit

Wanted: Nominations for this year’s ‘Naughty and Nice’ list

Perhaps you’ve felt like cheering or booing someone in marketing, ads or search over the last 12 months. If so, now’s your chance to amplify those feelings! We’re looking for nominations for our fourth annual “Naughty & Nice” list, either in the Naughty or the Nice categories — or both. How to nominate. Submit your … Continue reading Wanted: Nominations for this year’s ‘Naughty and Nice’ list

Cyber Monday dominated Black Friday in paid search spend, but AOV lagged

Source: NetElixir We know that Black Friday and Cyber Monday were record setters again this year, and with that, paid search spend continued to grow, as did most other metrics. Overall, mobile orders were up 18 percent over the five day period last year, according to NetElixir data. Here are some key paid search trends … Continue reading Cyber Monday dominated Black Friday in paid search spend, but AOV lagged

Daily News: Echo Dot’s Black Friday, Small Business Saturday Online Sales, The Localogy Conference

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Echo Dot’s Big Black Friday: Are We in a ‘Voice First’ World Yet? (November 27, 2018) LSA Insider: “According to Amazon, the best selling product on its site this past weekend was Echo Dot. … Continue reading Daily News: Echo Dot’s Black Friday, Small Business Saturday Online Sales, The Localogy Conference

Daily News: Reputation Management Dos and Don’ts, Black Friday Spending, Data Solutions

November 26, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Reputation Management Dos and Don’ts During the Holiday Season (November 26, 2018) LSA Insider: “For businesses that are just starting out and have only a small … Continue reading Daily News: Reputation Management Dos and Don’ts, Black Friday Spending, Data Solutions

Google showing zero results again for many time, calculations & conversions search results

Google has decided to show zero search results when they are confident that they are able to give answers that solve the searchers query fully. This is currently limited to many time, calculations & conversions search results. So searches that ask for math answers, what the time it is in specific locations and math conversions. … Continue reading Google showing zero results again for many time, calculations & conversions search results

Google’s EU shopping comparison rivals say their situation is getting worse

Roughly a month ago European Commission (EC) competition chief Margrethe Vestager said that Google’s efforts in shopping search were making progress and that the company would likely be able to avoid additional antitrust penalties. However in a new open letter to Vestager, EU shopping comparison rivals argue that things are actually getting worse for them. … Continue reading Google’s EU shopping comparison rivals say their situation is getting worse

Navigating Showcase Shopping Ads this holiday season

When Google announced Showcase Shopping ads in 2016, two objectives were mission critical: to help shoppers discover what they wanted to buy and where they wanted to buy it. Today, the ad format is still an important method used to capture shoppers using broad terms on Google. But the tech giant is doing more than … Continue reading Navigating Showcase Shopping Ads this holiday season

Daily News: Local Shopping Advantages, Paid Search Trends, Retailers & Black Friday Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Local Shopping’s Built-in Advantages (November 21, 2018) LSA Insider: “Consumer shopping habits have never been more complex than they are today, with shopping patterns now more fragmented and elusive than ever. And while … Continue reading Daily News: Local Shopping Advantages, Paid Search Trends, Retailers & Black Friday Store Visits

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