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Report: 54% of SMBs Are DIY-ing, but Larger SMBs More Likely to DIFM

For nearly 20 years there has been a heated debate about small businesses (SMBs), digital marketing and self service. The basic industry bias has always been that sales reps or some human involvement is required to close sales and that most SMBs won’t “self-serve.” There are still many people who would maintain that today. However, … Continue reading Report: 54% of SMBs Are DIY-ing, but Larger SMBs More Likely to DIFM

Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

October 31, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Using Co-Op Dollars to Amplify Small Business Saturday (October 31, 2018) LSA Insider: “Following the 2008 financial crisis, American Express launched Small Business Saturday to support … Continue reading Daily News: Video Advertising’s Future, Location-Powered Mobile Marketing, Chatbot Guidelines

How to Combine Facebook Ads and Email Marketing for Better Conversions

Do you want an effective way to get more leads? Wondering how to nurture leads into becoming customers? In this article, you’ll discover how to use Facebook ads with email marketing to improve your conversions. How to Combine Facebook Ads and Email Marketing for Better Conversions by Rand Owens on Social Media Examiner. Why Your … Continue reading How to Combine Facebook Ads and Email Marketing for Better Conversions

Daily News: SMB Buying Habits, Data Exhaust for Digital Marketers, Amazon’s Sponsored Brand Ads

October 30, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. SMBs Don’t Want Calls & Probably Will Delete Your Emails. Now What? (October 30, 2018) LSA Insider: “The ease with which consumers can research a product, … Continue reading Daily News: SMB Buying Habits, Data Exhaust for Digital Marketers, Amazon’s Sponsored Brand Ads

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors. Why you should care Advertisers who are measuring store visits from people who have engaged with their Google ads, will be able to analyze how many of those visitors are … Continue reading Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

7 Ways to Create Better Instagram Engagement for Businesses

Are you looking for ways to get more Instagram engagement? Wondering how to build stronger consumer relationships? In this article, you’ll discover seven ways to improve your Instagram engagement. 7 Ways to Create Better Instagram Engagement for Businesses by Corinna Keefe on Social Media Examiner. #1: Follow Through on Follower Engagement to Stay in Step … Continue reading 7 Ways to Create Better Instagram Engagement for Businesses

How to navigate Amazon’s sponsored brand ads updates

Amazon recently announced several updates to Sponsored Brand Ads (formerly Headline Search Ads) including additional placements on desktop and mobile, expanded bidding capabilities, and enhanced reporting insights. Amazon’s intentions for these updates were simple — to increase reach, efficiency, and overall performance of an already lucrative, albeit highly competitive, ad type. In theory, that should … Continue reading How to navigate Amazon’s sponsored brand ads updates

How to Use Facebook Dynamic Ads for Time-Sensitive Sales

Do you want to promote time-sensitive sales using Facebook ads? Wondering how to set up Facebook dynamic ads for Black Friday, Cyber Monday, or other seasonal sales? In this article, you’ll discover how to set up your product feed to run Facebook dynamic ads with beginning and end dates. How to Use Facebook Dynamic Ads … Continue reading How to Use Facebook Dynamic Ads for Time-Sensitive Sales

Google.com mobile home page no longer just a search box, now shows Google Discover feed

If you visit google.com, Google’s home page, on your mobile device, you will no longer just see a simple search box. You will now see the new “Google Discover” feed that Google announced a month ago. Google Discover is the new name for Google Feed and shows you topics and news items around items that … Continue reading Google.com mobile home page no longer just a search box, now shows Google Discover feed

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