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Google confirms “small” search ranking algorithm update this past week

Google has confirmed today that they did a “small” algorithm update to their search ranking system this past week. Danny Sullivan from Google said on Twitter “We haven’t had a major update of that nature, but we did have a smaller one this week.” Here is the tweet: Our core algorithm is updated all the … Continue reading Google confirms “small” search ranking algorithm update this past week

Daily News: The Customer Journey, Facebook’s In-stream Video Ads, Mobile FM Radio Ads

September 28, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey (September 28, 2018) LSA Insider: “Local listings management is table stakes for … Continue reading Daily News: The Customer Journey, Facebook’s In-stream Video Ads, Mobile FM Radio Ads

Findera search engine helps recruiters find talent, sales find leads

Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals. … Continue reading Findera search engine helps recruiters find talent, sales find leads

Report: Google to pay Apple $9 billion to remain default search engine on Safari

Wall Street firm Goldman Sachs has estimated (via Business Insider, registration req’d) that Google will pay a whopping $9 billion to remain the default search engine for Apple’s Safari browser. The report also estimated that the number could grow by $3 billion to $12 billion over the next year. From $1 billion to $9 billion in … Continue reading Report: Google to pay Apple $9 billion to remain default search engine on Safari

Daily News: Co-op Advertising, Improving Visual Search, Snapchat’s E-commerce Ad Options

September 27, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LOCALiQ Boosts HVAC Provider’s Ad Spend 56% with Co-op Advertising (September 27, 2018) LSA Insider: “While working with an air conditioning contractor in Arizona, representatives of … Continue reading Daily News: Co-op Advertising, Improving Visual Search, Snapchat’s E-commerce Ad Options

SearchCap: Google’s 20th birthday, Image Search update & event markup reports

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Mobile FM radio ads shown to drive incremental store traffic Sep 27, 2018 by Robin KurzerDial Report’s new data … Continue reading SearchCap: Google’s 20th birthday, Image Search update & event markup reports

Daily News: Local Marketing Tactics, Snapchat & Amazon’s Visual Search, Google’s Anniversary Event

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Will Scam/Spam Calls Cripple Inside Sales to SMBs? (September 25, 2018) LSA Insider: “Most small businesses that rely on phone calls need to answer the phone. But increasingly telemarketers and spam are clogging phone … Continue reading Daily News: Local Marketing Tactics, Snapchat & Amazon’s Visual Search, Google’s Anniversary Event

Daily News: Brands and Mobile Targeting, Google and SMB Websites, Amazon’s New Echo Devices

September 24, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. How brands can use mobile targeting for good (September 24, 2018) Mobile Marketer: “By shifting the focus from how data can be used to benefit a … Continue reading Daily News: Brands and Mobile Targeting, Google and SMB Websites, Amazon’s New Echo Devices

Google announces cards, discovery tools, revamped image search at 20th anniversary event

At a surprisingly low-key 20th anniversary and future of search event, Google announced a number of new search features. Some are new, some are expansions or adaptations of existing capabilities, and some are borrowed or “inspired by” competitors’ products (Snap, Instagram, Pinterest). Ben Gomes, VP of search, lead off the event with a brief historical … Continue reading Google announces cards, discovery tools, revamped image search at 20th anniversary event

Daily News: Pinterest’s ‘Shop the Look’ Pins, Purchases on Social Media, Voice Activation Usage

September 21, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs (September 21, 2018) LSA Insider: “This free product-tagging tool allows businesses to tag Pins that feature products … Continue reading Daily News: Pinterest’s ‘Shop the Look’ Pins, Purchases on Social Media, Voice Activation Usage

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