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Daily News: Google Search Dataset Schema, Branded Voice Integrations, Voice Assistants & SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local (July 31, 2018) Street Fight: “Street Fight’s latest survey of multi-location brands reveals they continue to shift digital marketing spending to support their local … Continue reading Daily News: Google Search Dataset Schema, Branded Voice Integrations, Voice Assistants & SEO

Daily News: Automated Google Ads, Bing Ads Bidding Strategies, Smartphone Digital Assistants

July 30, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Automated Google Ads Won’t Solve the Challenge of Ad Creative (July 30, 2018) LSA Insider: “Earlier this month, Google introduced “responsive search ads” which automate the … Continue reading Daily News: Automated Google Ads, Bing Ads Bidding Strategies, Smartphone Digital Assistants

Automated Google Ads Won’t Solve the Challenge of Ad Creative

Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google takes up to 15 ad headlines and 4 description lines testing various combinations to identify the strongest ad creative for a given search query. According to Google, this kind of automated optimization of search campaign creative … Continue reading Automated Google Ads Won’t Solve the Challenge of Ad Creative

The Facebook Attribution Window: How Facebook Tracks Conversions

Confused by the Facebook attribution model for ads? Wondering which ad should receive credit for a conversion? In this article, you’ll learn how to use the Facebook Attribution Window feature for Facebook ad campaigns. The Facebook Attribution Window: How Facebook Tracks Conversions by Jordan Bucknell on Social Media Examiner. How Does Facebook Ad Attribution Work? … Continue reading The Facebook Attribution Window: How Facebook Tracks Conversions

Facebook Rolls Out Watch Party to All Facebook Groups

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook rolling out Watch Party to all Facebook groups, Twitter’s new Ads Playbook, and other breaking social … Continue reading Facebook Rolls Out Watch Party to All Facebook Groups

Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

July 27, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Google mobile speed update has no impact on general mobile rankings (July 27, 2018) Search Engine Land: “So far, the Google Speed Update algorithm has … Continue reading Daily News: Google’s Mobile Speed Update, Facebook Buys Redkix, LinkedIn’s Campaign Manager

SearchCap: Google mobile speed update, Lenovo debuts Google Assistant, Google deadlines & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 easy ways to multiply your conversions Jul 27, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to … Continue reading SearchCap: Google mobile speed update, Lenovo debuts Google Assistant, Google deadlines & more

Weekly News: Digital Marketing Predictions, The Rise of Visual Search, Google Ads Arrives

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Top Digital Marketing Predictions for Local Brands (July 24, 2018) LSA Insider: “Since you follow the digital marketing industry, you probably know that industry blogs are saturated with … Continue reading Weekly News: Digital Marketing Predictions, The Rise of Visual Search, Google Ads Arrives

How to Create a Live Show on YouTube

Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? To explore what you need to create a live show on YouTube, I interview Dusty Porter. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover … Continue reading How to Create a Live Show on YouTube

Daily News: Digital and Voice Experiences, The Rise of Visual Search, E-Commerce & Social

July 26, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. 6 Ways Marketers Are Personalizing Digital and Voice Experiences to Drive Revenue (July 26, 2018) LSA Insider: “According to Salesforce’s 2018 report, 56% of B2C customers … Continue reading Daily News: Digital and Voice Experiences, The Rise of Visual Search, E-Commerce & Social

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