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Weekly News: Location Data Strategy, SMB’s Tech-First Future, Google Releases Simpler Solutions

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Mobile is taking over the customer journey (June 26, 2018) Marketing Land: “With over 40 percent of online transactions and growing, mobile is eating the world day by … Continue reading Weekly News: Location Data Strategy, SMB’s Tech-First Future, Google Releases Simpler Solutions

SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson … Continue reading SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

How to create the perfect ad with audience targeting

As search marketers, we are well aware of the power of audience targeting. We got a taste of it with remarketing, which blew away our conversion rates and left us scrambling to restructure campaigns. For years, I’ve been chronicling the shift toward audiences in articles such as Searching for searchers and Developing your audience targeting … Continue reading How to create the perfect ad with audience targeting

Twitch: What Marketers Need to Know

Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities? To explore what marketers need to know about Twitch, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, … Continue reading Twitch: What Marketers Need to Know

Daily News: Google Releases Simpler Solutions, Shopping Via Voice, GMB’s Newest Addition

June 28, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Google Rebrands AdWords, Releases Simpler Solutions for Marketers & Small Businesses (June 28, 2018) LSA Insider: “As a result of the various changes in consumer behaviors, … Continue reading Daily News: Google Releases Simpler Solutions, Shopping Via Voice, GMB’s Newest Addition

SearchCap: Google webspam report, Bing ads, bot herding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Here’s your exclusive sneak peek at the MarTech agenda Jun 28, 2018 by Marketing Land Your success as a … Continue reading SearchCap: Google webspam report, Bing ads, bot herding & more

7 Advanced Facebook Advertising Tips to Improve Your Campaigns

Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this article, you’ll discover seven advanced tips to improve the performance of your Facebook advertising campaigns. 7 Advanced Facebook Advertising Tips to Improve Your Campaigns by Charlie Lawrance on Social … Continue reading 7 Advanced Facebook Advertising Tips to Improve Your Campaigns

Daily News: Voice Search & Ad Formats, Facebook’s ‘Keyword Snooze’, GDPR & Push Marketing

June 27, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022 (June 27, 2018) LSA Insider: “According to a PwC June 2018 report, “Global Entertainment … Continue reading Daily News: Voice Search & Ad Formats, Facebook’s ‘Keyword Snooze’, GDPR & Push Marketing

Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022

June 27, 2018 | Contributed by: Courtney Dobson For the first time ever, projected 2019 data is showing that consumers will spend more time online than watching TV. This worldwide shift will subsequently result in an increase in Internet ad spending, as that’s where consumers will be spending a greater portion of their time. Mobile … Continue reading Report: Online Advertising Will be 70% Larger Than TV Advertising by 2022

How to Use Instagram Hashtags for Business: A Strategy for Visibility

Wondering which hashtags your business should be using on Instagram? Want to know how many hashtags to use for the best results? In this article, you’ll discover how to use hashtags for maximum effect on your Instagram posts. How to Use Instagram Hashtags for Business: A Strategy for Visibility by Jenn Herman on Social Media … Continue reading How to Use Instagram Hashtags for Business: A Strategy for Visibility

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