More and more, searches processed on Google and the other major search engines aren’t being conducted by customers or researchers themselves – they are being handled by Siri, Cortana, and a new generation of digital personal assistants. Search trends were already being affected by mobile apps and voice -assisted tools. Now, with digital assistants finding … Continue reading Can a Website be Search Optimized for Search Assistants?
And How It Will Affects Local Pack Google reportedly updated its local search algorithm in the first week of September. The Local search community is calling it “Possum”. What exactly was the update? This is one of the biggest updates since Pigeon. However, it only impacted the local 3 pack and local finder, organic search … Continue reading What Is The Google Possum Update
The first quarter of each year is a popular time for website audits and reviews. With the new year to look ahead to, many business owners want to be sure that they are as competitive as they can be online, and that their Internet marketing budgets are being well-spent. However, many business owners are starting … Continue reading What Upgrades Does Your Website Need in 2017?
And Has Been Made Part Of The Core Algorithm Finally, Google has updated the Penguin algorithm. The fourth release is also the last of this type since Google Penguin 4.0 is now officially part of Google’s Core Algorithm. Penguin is now operating in real-time. Penguin was launched in 2012 to stop sites from spamming the … Continue reading Penguin 4.0 Now Operates In Real Time
Your business’ online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. Your online reputation will determine whether those consumers choose you or one of your competitors. You can … Continue reading 3 Helpful Tips to Make Sure Your Online Reputation is Protected
Find out WHY a positive online presence is so important and HOW you can build a positive online presence for your local small business. Many small businesses, especially those with physical locations that serve just their communities, underestimate the importance of building and maintaining a positive online presence. The internet covers the entire world, so … Continue reading WHY a positive online presence is so important
To most business owners, “getting a website” involves hiring a designer, approving the layout, and then watching the new business roll in. Those are all important and enjoyable steps in the process, — but there are also small details you have to look out for. In fact, those minor details can sometimes make or break … Continue reading Two Simple Web Design Details Business Owners Overlook