When you want to attract targeted traffic to your landing pages quickly, Internet advertising can be a fast, efficient, and economical solution. But are you better off using a search marketing platform, such as Google AdWords, or social media advertising plan like the one offered by Facebook? The best answer might be “either” or “both,” … Continue reading How Search Marketing is Different from Social Media Advertising
Penguin 4.0 Has Been Released, Here’s What You Need to Know After almost two years, Google have released an update to their Penguin algorithm. Coined Penguin 4.0, Google has released a statement saying that this will be the last update of its kind as the update has now able to operate with its core search … Continue reading Penguin 4.0 Has Been Released
Google to Remove Mobile-Friendly Tag from its Search Results You will no longer be able to see the “Mobile-friendly” tag in front of the page meta description on the search results because Google has decided to remove it. Since they have added many things to the search result, it has become a bit cluttered and … Continue reading Google to Remove Mobile-Friendly Tag
Local SEO Checklist: 9 Basics Tips to Get Found in Local Search Why a back to basics local SEO checklist? The one constant with Google is that they are constantly “updating” their algorithms to give their search customers the absolute best results. By giving people individualized and highly relevant answers to their search queries Google … Continue reading Local SEO Checklist
92% of consumers now read online reviews vs. 88% in 2014 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014 Star rating is the number one factor used by consumers to judge a business 44% say a review must be written within one month to be relevant.This … Continue reading 50 stats that show the importance of online reviews
With a strong online presence, you can drive local traffic to your website without draining your budget. Small businesses run a large spectrum of industries, but one thing they all have in common is smaller budgets and less personnel for operations and marketing than larger competitors. One important equalizer among small businesses is the ability … Continue reading Do You Have A Strong Online Presence?