For many people out there, the Internet is just the Internet; whether or not you’re trying to access it via a desktop or laptop computer or on your smartphone or tablet is irrelevant. The problem in that line of thinking is that when evaluating online mediums, you’re not exactly comparing apples to apples. The unique … Continue reading Do You Need Dedicated Mobile Ads?
When you study the way businesses adapt new web design and Internet marketing techniques, you inevitably arrive at the conclusion that lots of smaller companies with local customers will be the last to pick up on any trend or industry-wide change. In some ways, this is completely natural; because these businesses are the least dependent … Continue reading Why Businesses With Local Customers Need Responsive Websites Most of All
Google’s Accelerated Mobile Pages (AMP) Project will roll out by February 2016. It means you have less than 20 days to prepare. So let’s have a quick look at what you should be doing: What’s this Accelerated Mobile Page (AMP) Project? The Accelerated Mobile Pages (AMP) Project is an open source initiative that has been … Continue reading Google’s Accelerated Mobile Pages (AMP) To Go Live Next Month
Isn’t Good Word of Mouth Better Than Local Internet Marketing? Some business owners and managers are resistant to the idea of dominating their local market through search and online marketing because they think they don’t need it, or that they have a better tool in mind. Specifically, they usually point to the idea that so-called … Continue reading Word of Mouth Versus Local Internet Marketing
2015 brought some of the biggest changes and updates in digital marketing. Be it the launch of mobile friendly algorithm, several Phantom Quality updates, 28th Panda Update in July, death of Google Plus, Google as a subsidiary of Alphabet or the RankBrain, 2015 was jaw dropping from every aspect. As predicted, Mobile remained the focal … Continue reading 2016 Digital Marketing Forecast: 7 Trends To Watch For
There are a few different reasons that it is hard for business owners to know which search engine marketing tactics will work for their unique business. For one thing, those advertising platforms that might work for one company don’t always work for another. Also, new marketing platforms keep cropping up so quickly that it can … Continue reading Effective Search Engine Marketing Tactics For Your Business
Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping … Continue reading Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition