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One Part of Video SEO That’s Easy to Overlook

With online marketing videos spreading to every company and every corner of the Internet, it’s no surprise that video search engine optimization – the art of making your marketing videos easier to find on YouTube and Google – is becoming a serious and competitive discipline. At this point, lots of marketers (and their web designers) … Continue reading One Part of Video SEO That’s Easy to Overlook

Bing To Rank Mobile Friendly Websites Better

Bing announced they will be launching their own version of a mobile friendly algorithm in the upcoming months for the Bing mobile search results. This is similar to Google’s mobile friendly algorithm in so many ways but in Bing’s case, they won’t be giving a date with this announcement and they are saying relevancy, no … Continue reading Bing To Rank Mobile Friendly Websites Better

Local Customers Are Looking for Your Law Firm

Even though more people have been turning to legal professionals to help with a range of concerns, some firms have been struggling to connect with their local client base. Even companies with a long and established history and a strong reputation can experience inexplicable periods of low activity. The success of your organization depends on … Continue reading Local Customers Are Looking for Your Law Firm

Yelp as a Marketing Tool for Law Firms

You might think that Yelp or similar review sites are not useful to or important for your law firm. Think again. Even if you are not a big user of online reviews, you should expect that many of your clients and prospective clients are. And, if that isn’t enough reason for you to get active … Continue reading Yelp as a Marketing Tool for Law Firms

Why Are So Many Businesses Struggling With Mobile Marketing?

As part of our continuing commitment to our clients, we will be launching the Local Search Marketing Webinar Series. We invite each of you to attend. First in our Local Search Marketing Webinar Series: Why Are So Many Businesses Struggling With Mobile Marketing? It’s well known that mobile marketing can be important and impactful, and … Continue reading Why Are So Many Businesses Struggling With Mobile Marketing?

Your Firm’s Reputation is a Valuable Business Asset

A business’s reputation is arguably its most important intangible asset. Without a strong reputation, new clients will not choose to patronize your law firm and existing clients will drift away. A reputation that is tarnished with negative associations has the potential to actively repel clients. Even the best run law firms can suffer from a … Continue reading Your Firm’s Reputation is a Valuable Business Asset

Why No Business Should Overlook Local SEO

Despite the fact that 40% of all Google searches contain some kind of geographic keyword (like “Philadelphia” or “Pennsylvania”), and that its algorithm will try to match searchers to local results, a surprising number of businesses are ignoring local SEO altogether. If you aren’t familiar with it, local search engine optimization is just what it … Continue reading Why No Business Should Overlook Local SEO

Google’s Mobile Update Slowly Rolling Out

Google announced that their Mobile Update went live, as promised, on April 21st. Those of us watching with bated breath were left…well disappointed with the lack of a dramatic or even in some cases a noticeable change in mobile traffic. Members repeatedly asked us if the update actually happened or if it was a scare … Continue reading Google’s Mobile Update Slowly Rolling Out

More than Just SEO-The Value of the Online Presence for Law Firms

Search engine optimization is not Internet marketing. SEO is one component of online marketing but the two are far from synonymous. Despite this fact, that is how too many companies—especially law firms—approach Internet marketing. They hire someone who has programming or coding experience to manipulate Google’s algorithms to get their sites to pop up higher … Continue reading More than Just SEO-The Value of the Online Presence for Law Firms

Why Online Marketing is Important For Lawyers

As an attorney, you’re required to wear many hats. For your partners, you’re that trusted advisor to whom they can turn when they’ve hit roadblocks in their own cases. To the employees of your firm, you’re the executive in whom they rely to make sound decisions to help ensure their job security. For your clients, … Continue reading Why Online Marketing is Important For Lawyers

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